Boma SA
Boma SA is a South Africa-based video-on-demand platform that hosts geo-restricted recorded as well as live content on its website. Boma TV is one of the most popular websites that offer quality international content as well as local African movies and drama series to African audiences across a wide range of genres that includes comedy, drama, lifestyle, and much more.
Leveraging Muvi One, our enterprise-grade no-code streaming solution, to build their video streaming platform, Boma TV was able to go live across the website seamlessly. The platform is currently accessible via the web while the iOS and Android apps are still under development to be released soon.
Boma SA uses Muvi’s services to deploy carrier billing in regions with lesser credit card penetration and has also integrated the SVOD model of revenue generation.
Unique Features Used / Customization / Integrations done
1. One Pin SSO Integration – Boma SA has deployed one-pin SSO integration to their platform enabling end-users to get directly monitored redirects from 3rd party websites.
2. MTN SA SMS Gateway & Carrier Billing – Boma SA has integrated the MTN service provider’s gateway that enables them to give OTP-based login capabilities from their MTN mobile connections. MTN also offers carrier billing options for website-based transitions enabling users to pay for their subscriptions as part of their phone bills.
3. PayPal Payment Integration – Boma SA uses state-of-the-art PayPal’s payment gateway which enables the subscribers to pay for their subscriptions using credit cards.
Monetization Method & Options
Boma SA is a subscription-based service where users pay a certain recurring amount to access content. It offers a 3-level subscription with different benefits and pricing starting with a daily subscription at R5, a weekly subscription at R15, and a monthly subscription at R35.
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