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360° Video - Latest updates on 360° Video

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YouTube launches 360-degree video on the big screen

360-degree video streaming is being introduced on the big screen by YouTube. Susan Wojcicki, CEO of YouTube announced on Wednesday at the Google I/O conference that the updated YouTube TV app with support for 360 video and will be available for platforms connected to TV which will include smart TVs and gaming consoles. YouTube also …

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Immersive Video Technologies driving Enhanced Ad Engagement

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

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A lookback at 2016 in the world of Video Streaming.

It’s been at eventful year of Video Streaming & Live Streaming – From LIVE Presidential Debates on Social Networks to Nat Geo’s 360° Video of Antarctica Journey everything was streaming instantly over the air. Video Streaming has been the talk of the year. We have seen many major brands entering the market space and making a push towards online …

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5 OTT Trends to Watch For In 2017

Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen the live streaming buzz, we’ve seen AR/VR take up, and we’ve also seen big launches …

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YuMe announces 360° Mobile Ad Format

The online video advertising technology provider YuMe has recently announced the capability of streaming online video ads in a 360° format for brands and advertisers. Consumers will be able to control their ad experience through swiping or moving their mobile devices for better product interaction. “With mobile virtual reality set to eclipse desktop, we’re excited to be one of …

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Nokia and Sony teaming up to bring 3D 360 immersive VR

Nokia and Sony Pictures have recently teamed up on a multi-year agreement where Sony Pictures will use Nokia’s OZO hardware and software tools to explore the potential of Virtual Reality production and distribution. The OZO Player SDK will also be integrated into Sony Pictures Home Entertainment`s Privilege Plus app. Sony Pictures will also leverage OZO Live to …

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Discovery launches Seeker VR, an OTT 360-video and VR offering

Discovery has launched a video streaming platform combining the worlds of 360-video OTT and virtual reality. The service is launched through a YouTube channel having a raft of 360 video content from digital content specialists. The discovery team will travel the world to collect 360 and VR experiences for the channel. The seeker platform was launched early this …

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VR is a niche market, but is growing fast

VR remains a niche market at this writing, but it’s a growing one with huge potential. Several consumer headsets and VR cameras are now available to ship to consumers. According to Forrester Research, there will be 52 million headsets sold by 2020. Other analysts are predicting 171 million headsets sold by 2018. Either way, analysts …

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