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New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience

comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized messages based on their streaming, console gaming, and consumption of OTT services etc. The new …

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Streaming Video Services on the rise

Many consumers pay for multiple streaming services as streaming video has become part of consumer’s daily entertainment diet. More than 49 million homes or 53% of U.S Wi-Fi connected homes accessed at least one over-the-top (OTT) streaming TV service as per December 2016 data from ComScore. Some other findings from ComScore included : 75% of …

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Subscribers from mobile drives growth for Netflix

Netflix added 5.2 million subscribers in the second quarter of 2017 reaching 100 million subscribers and some of that gain can be attributed to mobile. In the second quarter of 2017, 5.2 million subscribers were added reaching a total of 100 million subscribers for the first time. As per app measurement company App Annie it’s …

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49 hours of TV watched every month in Homes that have OTT services – ComScore

According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an average 49 hours of TV is watched per month spread over 15 days, in homes …

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Cord Cutters lean towards Netflix

As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king among OTT viewers, Hulu is keeping viewers more engaged. MarketingCharts shared ComScore’s latest update that …

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Streaming TV apps and skinny bundles – latest data

According to comScore an increasing number of households that are outside of the U.S are streaming TV and entertainment content on an average of 49 hours each month. Half of Americans have resorted to cord-cutting and many are including OTT apps such as Netflix, Hulu or YouTube with traditional cable TV. About 54% of all …

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More than 2M subscribers for Sling TV – comScore

Sling TV which controls the major chunk of subscribers and can currently boast of more than 2 million users According to ComScore, Sling TV, AT&T’s DirecTV Now and Sony’s PlayStation Vue have about 3.1 million users amongst them. DirecTV currently is ranked no.1 in terms of per customer usage and on an average subscribers watch …

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comScore plans to measure OTT viewing

comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across home network-connected devices served as a basis for the comScore OTT Intelligence service. A growing …

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Netflix leads US in usage and engagement

According to a ComScore study, Netflix has the highest household penetration and viewing time per month among the major OTT platforms in the US. The report stated that Hulu wasn’t as widely accessed as Netflix but attracted comparable viewing engagement on the per-household basis. YouTube and Amazon Video were recorded to have the second and …

Big data’s pivotal role in the future of television

As more and more consumers grow increasingly discontent with rising cable costs and channel packages that don’t align to their view preferences, cable companies are seemingly attempting to resolve the issue by doubling down on the very same legacy business practices consumers are rejecting. With that being said, where do you get your television shows …

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