In today’s OTT verse, especially in the live streaming segment, understanding audience’s engagements and behavior patterns is critical for sustainability. The ones, who actively understand their viewers’ tastes and choices, are bringing in necessary developments in their live streams and … Continue reading
Piksel and research firm Strategy Analytics have launched the Consumer Insights service to offer a window into customer preferences. “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want,” said Arleen Macaraeg-Denque, … Continue reading