For an OTT platform, reducing customer churn is important. And experts say that the best way to reduce OTT churn is increasing viewer engagement. The more your users engage with your platform, the more likely they are to keep using … Continue reading
Do you know, for most of the leading businesses, more than half of the business profit comes from the repeat customers? Basically, they are called loyal customers. And for any company, one of the main targets is to … Continue reading
Customer lifecycle is a well-known term holding high importance for any business. Customer lifecycle can be defined as the stages a customer goes through before, during and after the transaction while taking your products or services. It describes the … Continue reading