For an OTT platform, reducing customer churn is important. And experts say that the best way to reduce OTT churn is increasing viewer engagement. The more your users engage with your platform, the more likely they are to keep using … Continue reading
For an OTT platform, reducing customer churn is important. And experts say that the best way to reduce OTT churn is increasing viewer engagement. The more your users engage with your platform, the more likely they are to keep using your platform.
Muvi One’s “Loyalty Program” feature will help you engage with your viewers in a more meaningful way. As your users will get regular rewards for spending time on your platform, they will get encouraged to consume more content and engage more with your platform.
The Loyalty Program helps you reward your regular and loyal customers. Hence, your customers get more satisfaction and value from your service.
Use Case: Shalini wanted to reward her customers who visited her platform at least once daily. So, she set up reward points for visiting the platform daily. As a result, the daily user count of her platform increased significantly.
As your users get regular rewards and credits, they feel valued, and stay longer with your platform.
Use Case: Roger wanted to increase the number of repeat subscribers. So, he decided to give reward points on every renewal of the subscription. As a result, the number of repeat subscribers increased rapidly.
Regular reward points on multiple actions encourage your users to engage more with your platform.
Use Case: Malta wanted to increase the time spent by users on her platform. So, she started giving out reward points to users for completing different activities. As the users kept getting rewards for their actions, the time spent by them increased eventually.
Decide which action would give how many rewards points to your users. You can even set different reward points for different types of actions.
Use Case: Ben wanted to give 50 reward points for watching one video, and 100 reward points for listening to one podcast. This was to promote his new podcasts. The process helped him gain significant traffic to his podcasts.
Set personalized redemption options for points earned on different activities. Decide your priorities and set the redemption strategies accordingly.
Use Case: Shelly wanted to give $5 for every 100 points earned on streaming videos. While she wanted to give $20 for every 100 points earned on renewing subscriptions. It helped her retain her previous subscribers carefully.
With Muvi, you can develop an OTT platform within just a few minutes, packed with industry-leading features. Ensure quality content distribution and less buffering through built-in CDN, enhanced user engagement using loyalty points, and ensure regular earnings through multiple monetization models. Sign up to start your 14-day free trial today!
Written by: Debarpita Banerjee
Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.
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