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India accounts for the highest online content consumption

India is set to welcome more and more international online content providers and OTT platforms. According to study, India is the largest online content consumption market at a whopping 12.3 hours per week followed by Philippines and Thailand. Japan, however, consumes the least at 6.2 hours per week. The study takes several viewing habits into …

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Netflix prepares for cable operator tie-ups in Asia

Netflix said that connected televisions are emerging as a primary viewing device among its subscribers, accounting for 34% of its viewing hours in India. So, the company is eyeing to tie-up with cable TV operators in India as it doubles down on the growing base of its television viewers in the country. Apart from India, …

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Indians consume the most online videos

Indians watch the most OTT videos in the Asia Pacific region, followed by Thailand and Philippines. India tops the list with 12.3 watch hours of online videos per week, while Japanese are the ones who watch the least at only 6.2 hours per week. 44% Indians and 45% Thais watch online video content via smartphone; on the …

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Pay-TV subscribers to hit 1 billion by 2022

According to a latest study by Digital TV Research, global OTT and pay TV revenues are projected to reach USD 283 billion this year – that’s 18% higher than the 239 billion recorded a year ago. The study that covers 138 countries interprets that OTT will drive revenue, while pay TV will pull it down …

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Nat Geo now streaming on Hotstar Premium

National Geographic has now made its content available on one of India’s premium streaming services, Hotstar. Nat Geo’s curated content will be available to stream for Hotstar users. Local stories from India will also feature in Nat Geo’s library which will include wildlife, scripted series, science and technology, and docu-dramas. Swati Mohan, Business Head, National …

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Asia Pacific OTT market leaping ahead

The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in other APAC countries the following year. Today the region is host to a number of …

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India Today launches seven new online channels

India’s leading news network, India Today launched seven new digital video channels under the brand Mobile Tak (an extension of Aaj Tak), aiming to expand its digital footprint. The company, through its new channels, will focus on video content and programming on seven categories, such as news, sports, technology, food, astrology, yoga, and life. A …

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Mobile device viewing higher in India than the global average – Netflix

Todd Yellin, vice-president of product innovation at Netflix, analyzes how Indian viewing habits are different from that of the US. He noticed how personal taste drives consumption for the Indian user. He said, “when it comes to the device mix if you look globally, around two-thirds of all Netflix viewing is on a TV screen. …

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Golden Karavan launched to create a stir in the Indian OTT market

Golden Karavan which is being touted as the potential Netflix of India is being launched. The company believes that since there is a drought of quality content, combining resources of US and India would enable filling this gap. The service is claimed to be a first-of-its kind, Indian-focused OTT TV Company. This service is intended …

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34% rise in global video viewing

Online video consumption is driven by millennial consumers around the world with average global viewership up by 5 hours, 45 minutes per week according to a new research. This is according to the report from Limelight Networks “State of Online Video”. >> Viewers in India, Singapore, and the U.S spend most time watching online videos, …

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