Written by: Soumya Sekhar
Indians watch the most OTT videos in the Asia Pacific region, followed by Thailand and Philippines. India tops the list with 12.3 watch hours of online videos per week, while Japanese are the ones who watch the least at only 6.2 hours per week.
44% Indians and 45% Thais watch online video content via smartphone; on the other hand, 50% of Japanese viewers use non-mobile devices. 70% of Indian viewers said that content quality is the most important factor for them followed by fast video startup which is essential to 56% of Indians.