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The Role of a Recommendation Engine in the Telecom Industry 16 August 2021

  It is of no surprise to everyone that the telecom industry is one of the most integral parts of our day-to-day lives. But, what we don’t know is that the recommendation engine is now becoming a vital aspect of every industry, be it Telecom, Banking, or E-commerce industry.  Those who don’t know much about …

Different Types of Data and Acquisition Methods 16 August 2021

  It is a well-known fact that the entire SaaS industry revolves around data. Data is what helps in running a business, target the correct audience, and it also elevates the marketing strategies. But have you ever wondered how the companies get the data? The answer is through data acquisition.    What is Data Acquisition? …

Advantages of Using a Recommendation Engine 16 August 2021

  It is vital to understand that to grow an online business, one needs to adapt to the ever-changing innovations and technology pertaining to the same industry. A recommendation engine is one such advancement that has been in the industry for nearly two decades. However, enterprises realized the recommendation engine’s true potential back in 2012 …

Role of Recommendation Engine in OTA 26 July 2021

  The Online Travel Agency(OTA) has seen a tremendous amount of growth in the last few years, and so has the recommendation engine. You can consider any industry in today’s world; all of them have one thing in common – recommendation engines. The OTA industry is not different from others either. In fact, with the …

How Alie Leverages On User’s History to Recommend Suitable Products 19 July 2021

  When you look at someone’s browsing history, you will get to know more about the person than their social media account. Alie took this information into consideration and built an ‘end user interaction‘ algorithm. What Alie does is to analyze the behavior of a user on the website, which product do they react positively …

Role of Recommendation Engine in News Websites 14 July 2021

  Gone are the days when newspapers were the only source of information that anyone could get. As the social media websites like Facebook, Instagram and Twitter are gaining popularity; news agencies have a hard time competing. The problem is not that there is a lack of space to represent the news article, but the …

How Can a Recommendation Engine Help in Product Discovery?  05 July 2021

  When a new song is released by Zayn Malik or The Weekend, the whole world knows about it. However, when someone relatively new in the industry releases their music, it might even go unnoticed. This is because people didn’t get a chance to ‘discover’ this new song. This is precisely what happens when a …

Need of Recommendation System in 2021 17 June 2021

  Recommendation System not only suggests products and services but also drives traffic. Thus, it also acts as a marketing tool for businesses.    How much time does it take for you to buy a dress from offline stores? Two hours? Three hours? How about the time duration from online stores? 10 minutes? 15 minutes? …

Is Your Online Beauty and Cosmetics Store Recommending the Right Products? 17 June 2021

  Beauty is always personal! Just as no two women or men are alike, the beauty industry can’t really make profits without paying attention to customization and individual expression. If you look closely at the way big beauty brands strategize their offerings, there is a constant effort for innovation and bringing new and relatable products …

Everything you Need to Know About Recommender Systems 14 June 2021

  A few months ago, Netflix estimated that its recommendation engine is worth nearly $1 billion!  This is because Netflix’s terrific AI-driven recommendation engine accounts for more than 80% of the TV shows discovered on the platform. Netflix uses its recommendation system to bank on customer retention, its biggest ROI being the regular flow of …

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