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70 Million US households now have a streaming device on connected-TV

According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The report focussed on the growth of connected-TV devices such as Apple TV, Roku, Google Chromecast, …

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Netflixing in public becomes a social norm

According to a recent survey by Netflix, binge-watching in public is the new trend. The company has released some figures that show that people have moved on from binge-watching in their homes. The new popular places to watch Netflix, are on planes, buses, or while commuting. The study reveals that 67% of viewers will risk …

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Mexicanal expands in US OTT market with Sling TV

Mexicanal has expanded its reach in the over-the-top market in the US through an agreement with Sling TV. The Mexican channel will now grow its distribution reach across the country with one of the leading live and on-demand streaming television services, Sling TV. Sling TV customers who subscribe to the Mexico package can access news, …

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89% of OTT Viewing Takes Place on TV Sets – Nielsen

Nielsen recently announced the results of a study according to which streaming services are becoming more common every day with more than 50% of US households using some type of OTT video service. Since 2014, it’s been able to track audiences for streaming programming. But with its new SVOD Content Ratings, the company says it …

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SVOD growth driven by shifting demographics, premium tiers

Subscription Video on Demand continues to maintain its momentum with Netflix and Amazon leading in the first half of 2017 according to Futuresource Consulting’s latest bi-annual Living With Digital study. Just under half of UK households and a quarter in France have atleast one SVOD subscription. Compare this with 2/3rds of households in the US. …

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Mobile Video Streaming set to rule TV in the Future

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores etc. People are literally streaming videos from …

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Cord cutting – History, Current Scenario and What to expect in the future

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

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Music Streaming set to grow in Japan with Napster and Rakuten partnership

Napster has been selected by Japanese e-commerce leader, Rakuten, to scale its on-demand music streaming catalog. A new partnership with Japanese internet services company Rakuten, Inc was announced by Napster today which is meant for enhancing Rakuten’s on-demand audio streaming service: Rakuten Music. Napster will provide song playback and curated playlists from its catalog to …

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Decline in US pay-TV subscriptions

A reduction of 802,000 subscriptions in the first quarter of 2017 has taken place due to an increasing number of subscribers moving away from traditional multi-channel avenues for VOD (video-on-demand) as cited by research firm Kagan. There has been 0.8% decline from a strong first three months of the year according to First Quarter US …

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Streaming Enabled TV used by 56% of adults – IAB Study

In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point. A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults …

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