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USA launches Bigly, its new streaming platform 02 April 2020

  Anne Carter, Chairman of National Endowment for Arts, announced that the US government is set to launch its own video streaming platform, Bigly.  Anne Carter, in the press release, said “We are proud to be offering some of the most cutting-edge content that the terrifically charismatic members of our government can produce. Bigly aims …

MX Player’s leaps for international expansion in USA and 6 more countries 27 March 2020

  Leading video player in the world, MX Player announces its launch for international expansion in 7 new countries including the USA. The company steps forward with its content offerings in the UK, Australia, Canada, Bangladesh, New Zealand, and Nepal other than the US.  CEO Karan Bedi commented: “At MX Player, we are trusted by …

50% of US OTT homes subscribe to multiple services 04 December 2017

Currently, more than half of American Over-the-Top (OTT) subscription households subscribe to multiple video streaming services. According to Parks Associates, this proportion was only 20% in 2014. The research claims that 81% of these multi-OTT homes use Netflix and any other additional service, or a combination of services such as Amazon or Hulu. Brett Sappington, …

70 Million US households now have a streaming device on connected-TV 20 November 2017

According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The report focussed on the growth of connected-TV devices such as Apple TV, Roku, Google Chromecast, …

Netflixing in public becomes a social norm 20 November 2017

According to a recent survey by Netflix, binge-watching in public is the new trend. The company has released some figures that show that people have moved on from binge-watching in their homes. The new popular places to watch Netflix, are on planes, buses, or while commuting. The study reveals that 67% of viewers will risk …

Mexicanal expands in US OTT market with Sling TV 15 November 2017

Mexicanal has expanded its reach in the over-the-top market in the US through an agreement with Sling TV. The Mexican channel will now grow its distribution reach across the country with one of the leading live and on-demand streaming television services, Sling TV. Sling TV customers who subscribe to the Mexico package can access news, …

89% of OTT Viewing Takes Place on TV Sets – Nielsen 06 November 2017

Nielsen recently announced the results of a study according to which streaming services are becoming more common every day with more than 50% of US households using some type of OTT video service. Since 2014, it’s been able to track audiences for streaming programming. But with its new SVOD Content Ratings, the company says it …

SVOD growth driven by shifting demographics, premium tiers 08 September 2017

Subscription Video on Demand continues to maintain its momentum with Netflix and Amazon leading in the first half of 2017 according to Futuresource Consulting’s latest bi-annual Living With Digital study. Just under half of UK households and a quarter in France have atleast one SVOD subscription. Compare this with 2/3rds of households in the US. …

Mobile Video Streaming set to rule TV in the Future 25 July 2017

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices, and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores, etc. People are literally streaming videos from …

Cord cutting – History, Current Scenario and What to expect in the future 04 July 2017

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

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