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Twitter video streaming ads to help maintain position

Roshan Dwivedi Published on : 27 April 2016

Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year.

“Advertisers do have a lot of other options. Companies are experimenting with Instagram and Snapchat and maybe shifting some budget from Twitter, particularly in the case of Instagram,” said Debra Aho-Williamson, analyst at research group E-Marketer, “The idea of reaching millennials seems to be a feverish thing among advertisers.”

Twitter’s experiments with video streaming ads was a much necessary one as auto-play videos on other social platforms have paid off well. Also considering the real time nature of Twitter, live streaming videos can help.

Source: FT

Written by: Roshan Dwivedi

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