Twitter video streaming ads to help maintain position

Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year.

“Advertisers do have a lot of other options. Companies are experimenting with Instagram and Snapchat and maybe shifting some budget from Twitter, particularly in the case of Instagram,” said Debra Aho-Williamson, analyst at research group E-Marketer, “The idea of reaching millennials seems to be a feverish thing among advertisers.”

Twitter’s experiments with video streaming ads was a much necessary one as auto-play videos on other social platforms have paid off well. Also considering the real time nature of Twitter, live streaming videos can help.

Source: FT