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Why you should start selling your videos online right away!! 16 August 2017

Cable TV has been the most preferred way to get quality television content for decades now. However, there has been a shift from traditional viewership towards streaming services. Viewers have realized that despite its tasteful content, cable TV subscription is … Continue reading

HBO To Optimize Video Streaming Quality With Conviva Partnership 06 January 2016

HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva. HBO will work with Conviva’s optimization … Continue reading

How Netflix and Amazon Changed The Game In 2015 31 December 2015

This year, in lieu of the traditional Best Of Lists, we thought it would be fun to discuss how streaming platforms became the first choice for critically adored and highly anticipated content. The Mindy Project moved from Fox to Hulu; … Continue reading

Programmatic Ad Technology Proliferates 08 May 2015

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data … Continue reading