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Why you should start selling your videos online right away!!

Cable TV has been the most preferred way to get quality television content for decades now. However, there has been a shift from traditional viewership towards streaming services. Viewers have realized that despite its tasteful content, cable TV subscription is turning out to be heavy on their wallets. With the rise of streaming services, one …

HBO To Optimize Video Streaming Quality With Conviva Partnership

HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva. HBO will work with Conviva’s optimization technology and experience management platform to gather data on how well (or not) HBO Now’s …

How Netflix and Amazon Changed The Game In 2015

This year, in lieu of the traditional Best Of Lists, we thought it would be fun to discuss how streaming platforms became the first choice for critically adored and highly anticipated content. The Mindy Project moved from Fox to Hulu; Aziz Ansari’sMaster of None went straight to Netflix. This year, streaming platforms positioned themselves as …

The ‘Netflix tax’: what your business needs to know

One of the key inclusions in the Budget is the confirmation that GST rules are to be extended to apply to the importations of digital products and services. This so called “Netflix” tax is designed to ensure that non-resident suppliers (e.g. video streaming servers) of such content pay GST, thereby levelling the playing field for …

Programmatic Ad Technology Proliferates

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising. These deals—and a slew of similar alliances—are reshaping the TV …

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