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Ad supported platform YouTube Originals goes live in India

Google owned video streaming platform, YouTube is all set to bring its YouTube Originals to India. The India Originals will be YouTube’s ad-supported video platform. But on later stage, an ad-free subscription service, YouTube Premium might get launched. The recent rise of online streaming platforms such as Amazon, Hotstar and Netflix, among Indian audiences have …

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OTT spend set to propel video and global TV spendings to $559BN by 2022

According to reports, the global consumer and advertising spend on TV and video is predicted to rise to $559 billion in 2022, up from $490 billion in 2017. The revenue generated from over-the-top services such as YouTube, Facebook, iflix, iTunes, Netflix, Google Play, Amazon Prime Video, DirecTV Now, Hulu, NOW TV, and other online video …

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How are Facebook’s video ambitions likely to impact digital video business?

Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social media giant announced that it will now focus on “meaningful social interactions” with family and …

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Netflix, Telefonica extend partnership in Brazil

Netflix and Vivo, Telefonica’s Brazilian wing have extended their agreement of video-on-demand (VOD) service for mobile subscribers. Netflix, as per the contract will be bundled to Vivo Turbo and Controle wherein the subscribers will have certain data to spend on watching OTT content on the SVOD platform. Vivo quoted, “Subscribers to both packages will have …

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Cord-cutting triples in the US since 2013

According to reports, the number of US households using (over-the-top) OTT service has seen a gigantic growth since 2013 and as a consequence, the no. of cord cutters in the country has tripled accordingly. While five years ago streaming-only homes were just over 5 million, in 2017, the figure clocked 14.1 million. As per reports, …

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Vodafone Australia unveils Android video streaming device with Netflix promo

Vodafone Australia has launched its Android video streaming device alongside a Netflix promotion offering which will see certain National Broadband Network (NBN) customers getting a 12-month complimentary subscription. The telecom giant aims to launch its NBN services across Brisbane, Adelaide, Perth, and Tasmania in the next month. The telco’s new TV device provides customers an …

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YouTube live streamers now can add location tag to mobile live streams

YouTube adds new functionality to it live streaming app which will enable viewers to watch live videos in a whole new way. Live streamers on YouTube can add a location tag to their mobile live streams and viewers can live stream videos shot in the same place by clicking on the tag. A live chat …

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Amazon, Twitter and YouTube at loggerheads for NFL Live Streaming Rights

Its wartime in the live streaming industry as Amazon, YouTube, and Twitter are fighting it out for NFL Live streaming rights. It was expected considering the TV viewing figures are hitting new lows everyday and major technological platforms are enthusiastic over streaming of live sports. The tech-biggies are set to bid millions of dollars for …

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Chile gives thumbs up to OTT

According to reports, 79% of Chilean youngsters and kids between 5-17 years, spend over an hour a day on the internet while half of them spend over three hours. About 3500 survey participants cited watching OTT videos to be their favorite activity with 36% saying, its the main activity online. While over eight in ten …

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YouTube TV debuts on Roku devices

Interestingly, YouTube TV has finally launched on Roku and both the companies announced the news jointly. The announcement said YouTube TV will be available on “select Roku devices” in the 80 markets in which the service is distributed. As per a CNBC report, Google has registered around 300,000 users for its virtual MVPD services since …

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