Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Video Encoding

The process of converting digital video files from one format to another is known as Video Encoding.  As different browsers and devices support different video formats, all the videos must go through an encoding process to convert the original source video to be viewable on different devices (Including set-top boxes, mobile phones, tablets, computers) and browsers. Alternatively, this process is known as "video conversion" or "transcoding".  

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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AirPlay

AirPlay allows you to mirror your display and stream video from iPad, Mac or iPhone to Apple TV. It also allows you to stream audio to any compatible speakers or Apple TV and including those connected to an AirPort Express router. AirPlay simply connects and starts streaming if you are on the same Wi-Fi network. AirPlay can use point-to-point Wi-Fi to stream if you are not on the same network.

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VAST (Video Ad Serving Template)

VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), how long it should display, what the click-thru URL should be, what the ad should do — how it should show up in the player…

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Upcoming Webinar

Streaming & OTT Predictions for 2026
Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for  their 2026 streaming strategy.

 

Things the webinar would cover:

  1. The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
  2. Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
  3. Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
  4. Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
  5. Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries. 

Upcoming Webinar

January 28

8:00 AM PST

30 Minutes