Feature Rollout: What’s New in December for Muvi

December has been a busy month on our side—and not in a “small tweaks here and there” way. A lot of what shipped this month came from real customer conversations: teams trying to run large live events without chaos, protect premium content after leaks, expand to newer TV ecosystems, and manage everything without adding yet another tool to their stack.

Here’s a closer look at what’s new.

End-to-End Live Streaming, Now More Practical Than Ever

This month, we tend to focus more on tightening the entire live workflow—from on-ground setup to global delivery—so teams don’t have to piece things together themselves.

For teams running professional-grade streams, on-ground setup no longer has to feel stitched together. From cameras and microphones to lighting and hardware coordination, the entire setup can now be supported end to end. Once the feed is ready, production stays manageable, with proper audio/video mixing and encoding in place—without switching between disconnected tools or workflows.

On the delivery side, streams continue to scale globally with adaptive playback across devices. Monetization—whether pay-per-view, subscriptions, or ads—fits naturally into the flow, while security features like DRM, watermarking, and password protection remain built in, not bolted on later.

What we kept hearing was simple: “We just want live streaming to work—consistently.”

That’s what this update leans into.

Broadcast Delay: A Safety Net for Real-World Live Events

Broadcast delay gives teams a practical buffer—seconds or minutes—to deal with things that live events are known for: accidental disclosures, profanity, sensitive information, or moments that simply shouldn’t reach viewers unfiltered.

Delays can be configured per stream, and once set, they run quietly in the background. Viewers still experience a smooth broadcast, while moderators get the time they need to react when unpredictability shows up. It’s a small feature on the surface, but for news, government events, corporate communications, or cultural broadcasts, it can be the difference between confidence and damage control.

Forensic Watermarking: Accountability Beyond Access Control

Access control can stop casual sharing. It doesn’t always stop leaks.

That’s where Muvi’s new forensic watermarking feature steps in. This update focuses on traceability—embedding invisible, viewer-specific identifiers into every playback session so leaked content can be traced back to its source, even after screen recording or re-encoding.

There’s no visible watermark, no quality drop, and no disruption to viewers. From the outside, the video looks exactly the same. But when content shows up where it shouldn’t, the trail doesn’t disappear with it

For teams handling:

• premium content,

• early-access releases,

• internal or confidential videos,

• paid learning or certification material,

This adds a layer of accountability that goes beyond just locking content behind a login.

Vidaa OS TV Apps: Reaching Viewers on the Big Screen

Vidaa OS is becoming harder to ignore, especially across Hisense, Toshiba, JVC, Loewe, and other TV brands shipping globally.

December’s updates make it easier to launch and manage branded OTT apps on Vidaa OS using a hosted, no-code model. Apps can be rolled out quickly, updated instantly, and managed alongside web, mobile, and other TV platforms from a single CMS. 

The experience is designed for the living room—remote-friendly navigation, TV-optimized layouts, and built-in support for subscriptions, pay-per-view, ads, and in-app purchases. It’s less about adding another endpoint and more about extending existing platforms to where audiences already spend time.

Platform Controls That Give Teams More Day-to-Day Confidence

Not every improvement shows up as a headline feature. Some simply make the platform easier to run once things are live.

Across both Live streams and 24×7 channels, teams now have tighter control over how content is delivered, where it’s accessible, and how audiences can interact. Regional access rules help align streams and channels with licensing or compliance requirements, while custom encoding profiles for both playout and Live allow teams to balance quality and bandwidth based on the nature of each broadcast.

Engagement tools like live chat and polls remain available when interaction adds value—but they don’t force a social layer onto every experience. They’re designed to fit naturally into live events or scheduled programming, and stay out of the way when they’re not needed.

Taken together, these updates don’t try to reinvent how streaming works. They reduce friction. They remove edge-case workarounds. And they give teams more confidence that once something goes live—whether it’s a real-time event or a linear channel—it behaves the way they expect it to. 

Wrapping Up

December’s updates weren’t driven by trends or buzzwords. They came from usage—where teams slowed down, where control was missing, and where existing setups felt heavier than they needed to be.

Whether it’s running smoother live events, protecting high-value content, expanding to newer TV ecosystems, or simply spending less time managing edge cases, these updates aim to make the platform feel more complete and easier to operate.

More is already in progress. We’ll be back soon with what’s next.