Personalization is increasingly important for News & Media websites seeking to - engage readers, increase viewership, improve follower count, and drive premium subscriptions.
Alie utilizes predictive algorithms to analyze the user preferences and content attributes in real-time to recommend the most relevant news articles and videos. Alie’s cookie data recommendations feature is a real boon if your platform visitors contain more non-registered readers. It’s Simple! Alie ingests cookie data in real-time and shows personalized recommendations to first-time visitors or visitors with no sign-up history at all. You can also use Alie filters that allow you to automatically organize the content and customize the recommendations.
Identify users and their accounts across your news & media platforms, match anonymous and known users to named profiles, tailor customer identity matching policies, and build more accurate customer records.
Automatically catalog all news articles, featured videos, news categories, and their associated metadata to power machine learning algorithms. Capture referring source, user engagement, viewing history, subscriptions, etc. Catalog Information about the publication categories, title, tags, date of publication, expiration date, premium or free content, etc.
Whether you are a digital media, news broadcaster, live news channel, or Independent news blogger, Alie is suitable for all types of news and digital media outlets. You can utilize Alie for recommending anything from text, images, infographics to audio, video, or live news streams.
Almost every news or multi-media website now wants to monetize their content with a subscription model where they publish premium editorial content. Alie helps you categorize your premium as well as free content to increase the engagement of active users using recommendations based on their subscription plans. With filters provided by Alie, you can choose to recommend premium content to a free account user which could help you sell more subscriptions.
Cookies are small text files stored in the user’s browser directory generally used to improve a user experience. Alie is capable of utilizing browser cookies for showing recommendations. This is particularly important when the users access your website or app regularly but are not registered users. For Ex. If a user visits the CNN news portal daily but has not signed up, CNN will still be able to recommend the content based on his browser cookies.
Manage your entire platform across all devices with the most easy-to-use and out-of-the-box CMS around! Day-to-day recommendations, insightful analytics, faster billing – get them all on one dashboard at your fingertips.