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Apple Vision Pro – What it Means for the Streaming Industry?

Debarpita Banerjee Published on : 19 July 2023
Apple Vision Pro - What it Means for the Streaming Industry

Apple and streaming have always had a bittersweet relationship. The tech giant introduced the first generation of Apple TV, Apple’s only successful streaming device to date, back in 2007. After the success of this magic box, Apple enhanced its streaming ecosystem and went beyond manufacturing streaming devices with Apple TV+. While the primary audience still remains from the Apple ecosystem, it’s not restricted to Apple devices and is widely available on devices like Fire TV and Android TV as well. And now, when Apple has announced Apple Vision Pro – the most advanced VR headset we have ever seen, the streaming world is excited to see its impact. 

To be honest, Apple Vision Pro can prove to be the best video-streaming canvas Apple has ever produced. Backed by magnificent picture and sound quality, it can deliver a truly immersive streaming experience, way better than any 4K television set in the world. 

And probably that is why, streaming platforms like Disney+ have already started collaborating with Apple to launch their streaming applications over visionOS – the spatial OS that powers Apple Vision Pro. 

In this blog, we will discuss how Apple Vision Pro can be used to stream audio-visual content, what features make it fit for video streaming, what it means for streaming platforms, and what you can expect from it as a binge-watcher. So, let’s begin!

So, Can Apple Vision Pro Be Used As A Streaming Device?

YES, definitely! You can use Apple Vision Pro to stream videos from the internet, via the Safari web browser. You can also download certain streaming applications like Apple TV+ and Apple Music to stream video and audio content, including movies, TV shows, and more! 

While streaming the content, Apple Vision Pro will display the visuals over its three-dimensional laminated front glasses. Hence, the glasses will act as three-dimensional screens, offering a spatial visual experience with extraordinary picture quality. 

The sound will be played by the speakers situated near your ears. Hence, you can experience your movies whenever and wherever you want!                                      

Streaming on Apple Vision Pro: What Will It Mean for End Users

For an end user, video streaming on Apple Vision Pro will open doors to SPATIAL ENTERTAINMENT – something that many of us might never have experienced before. You can stream movies on the go while strolling on your terrace, or sitting by the swimming pool. 

Since the videos will be projected over the front glasses, when you see them, it will seem as if the entire movie is going on in your surroundings, right in front of your eyes. And on top of that, it will be fully three-dimensional, with video quality slightly better than 4K!

Hence, in layman’s language, with Apple Vision Pro, a movie will not be just a movie anymore. You can actually feel it, experience it, and live it as if it is a part of your life. 

Vision Pro Features For Video Streaming

Apple Vision Pro has all the features needed to deliver the best immersive streaming experience to users. Its picture quality and sound quality are world-class and can easily compete with any specialized video or audio streaming setup like 4K TVs or Home Theatres. 

Picture Quality

Apple Vision Pro has a built-in micro-OLED display. This laminated display screen has a resolution of 23 million pixels for each eye. Hence, the resolution of the display is better than any 4K TV, delivering life-like pictures, as if you are watching them through naked eyes. 

Sound Quality

Apple Vision Pro comes with dual-driver audio pods which are adjusted just above your ears. They do not completely cover your ears so that you remain aware of your surroundings. Rather they deliver a spatial audio experience that bends with your real environment seamlessly. 

Immersive Experience

You are not watching the videos on a screen kept far away from you! Rather, you are watching it through your eyes! Hence, the content becomes a part of your environment. The scenes blend with your surroundings to make you feel as if you are present right there. 

Apple Vision Pro Major Features

Streaming Platforms on Apple Vision Pro

Apple Vision Pro will be running on visionOS – a new spatial OS specifically designed for the Apple Vision series. So, it will also have a new app store. That is why, it is not sure if each and every streaming app available on iPhones will be available on Vision Pro or not. But, we definitely have surety on certain specific apps. 

All the Apple video and music streaming apps including Apple TV+ will be definitely available on Vision Pro. Also, certain third-party streaming platforms are now showing their interest in developing and launching their apps on VisionOS. Disney+ is one of them. 

Disney+ – The First Third-Party Streaming Platform on Apple Vision Pro

The Walt Disney Company has become the first company to partner with Apple to develop a streaming app for Vision Pro. Bob Iger, the CEO of Walt Disney has announced this initiative and said that it will help them create “deeply personal streaming experiences” for their viewers. 

Actually, the streaming app developed by Disney+ will allow you to experience the visuals in mixed reality. You can even interact with some of them. To demonstrate the same, a demo reel was released by Apple and Disney+, which showcased how a basketball match will feel in the app. You can literally get immersed in sports and experience the players basketing the balls standing inches away from them. 

Bob Iger further added that this platform will bring the most fan-loved characters closer to their viewers. It will help them leverage ground-breaking technology to create remarkable experiences for the viewers. This app will cater to a wide range of content, starting from sports to movies and original web series. 

It is only the first of many such collaborations. As Apple Vision Pro is set to revolutionize the streaming world, many leading streaming platforms will be eager to follow in Disney’s footsteps soon. 

Vision Pro: Streaming Possibilities / Use Cases 

Apple Vision Pro can bring the best possible streaming experience to the viewers. With fully immersive streaming integrated with AR-VR, Apple Vision Pro can redefine video streaming and give it a form that was never imagined before! Let’s explore some of the streaming possibilities and use cases of Apple Vision Pro. 

Streaming Platforms – Immersive Video Streaming Experience

Using Apple Vision Pro, the viewers will be able to get IMMERSED into the video. Now what does it mean? It means, using Apple Vision Pro, you will feel as if you are actually standing right there, where the scenes are going. You will yourself become a part of it, and will feel as if you are watching the story unfold in front of you through your own eyes! This is probably the best video streaming experience you will ever get! 

Live Streaming of Events – Be the Part of the Crowd! 

Using AR and VR technology, Apple Vision Pro will make you feel as if you are a part of the crowd in a stadium watching sports or a fan cheering for the singer at a music concert. You will experience the enthusiasm of the crowd from your home, without actually travelling to the place. 

Interactive Learning – Don’t Just Learn It, EXPERIENCE IT! 

Interactive and experiential learning are already quite popular, and Apple Vision Pro is set to revolutionize it. Using Apple Vision Pro, the students can experience the lessons. Now what does it mean? For example, for a history lesson, the student can now see all the events, incidents, and circumstances that took place during that era, in the front of their eyes. A science student can now virtually travel to space, rather than just reading about it. 

Building a Streaming App for Apple Vision Pro

If you already have a setup for developing streaming apps, you probably have an estimate for the expenses. But let’s remind you that VisionOS is a completely new operating system. So, the guidelines for these apps will be different from what we have seen for iOS or tvOS apps. Hence, the app architecture will be a bit different. 

Moreover, these apps will largely depend on interactive streaming. It will heavily use AR, VR, and XR technologies to deliver life-like streaming experiences. All these will add to the cost of developing an app for Apple Vision Pro.  

To solve these issues, premium no-code streaming app builders like Muvi One might come up with solutions focused on Apple Vision Pro. Currently, they support both iOS and tvOS app development, along with 16+ other ecosystems. Using Muvi One, you can develop an end-to-end streaming platform with a website, mobile, and TV apps within minutes, without writing a single line of code. They offer 100+ industry-leading features out-of-the-box, including CDN, DRM, encoding, monetization, live streaming, and more. You can even take a 14-day free trial to experience it before paying for the services. 

What Can We Expect in the Future?

In the coming years, we will see massive changes in the way content is being delivered to the end users in general, because of Apple Vision Pro. The tendency to experience and interact with movies and TV shows will lead to a more interactive streaming experience across devices. The upliftment of AR-VR in streaming will make its landfall in mobile and TV apps too!

In short, the impact of Apple Vision Pro will not be limited to its user base. Rather, it will make a significant impact on the entire streaming industry. 

To Sum Up

Apple Vision Pro is set to revolutionize video streaming. With this magnificent VR headset, you can get immersed in the videos, interact with them and become a part of them. You will feel as if everything is happening in front of your eyes. 

On top of that, streaming platforms like Disney+ are bringing their specially designed streaming applications to VisionOS. This collaboration will make way for more streaming platforms to develop their apps for Apple Vision Pro. 

So, if you are willing to develop your streaming platform for Apple devices, including iOS and tvOS devices, don’t waste your time. Sign up with Muvi One today! 

FAQs

Will Apple Vision Pro support all streaming platforms?

Currently, it has been confirmed that Apple Vision Pro will support all Apple’s streaming platforms like Apple TV+. But in the near future, it will support 3rd party streaming platforms too, like Disney+ and others. 

Will Apple Vision Pro be available for live streaming events?

Yes, you can use Apple Vision Pro to watch live events. It will provide a full VR experience, where you will feel as if you are a part of the crowd. 

Does Apple Vision Pro support multiple languages streaming content?

In Apple Vision Pro, you can stream content in any language from the internet using the Safari Browser. 

How will Apple Vision Pro impact the streaming industry?

Apple Vision Pro will have a dynamic impact on the streaming industry, as it will change the way in which video content is being streamed by the end users, and delivered to the end users.  

How does Apple Vision Pro differ from other VR headsets?

Apple Vision Pro is by far the most advanced VR headset developed, as it is a step above VR, to be honest. It is an extended reality headset that combines AR and VR to deliver a mixed-reality experience. 

Know more about Muvi One Apple TV apps

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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