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CNN on HBO Max – Is This The New Dawn For Live Channels on OTT?

Debarpita Banerjee Published on : 11 September 2023
CNN on HBO Max - Is This The New Dawn For Live Channels on OTT?

If you all remember, CNN had experimented with CNN+ – its first live-streaming channel over Discovery+. Unfortunately, that experiment lasted for about a month, as Warner Bros. Discovery stopped streaming it stating extremely low viewership. After a year of this setback, CNN is coming back with its live channel on HBO Max, as CNN Max – a service that will be available to all tiers of Max at no added cost from 27 September 2023 onwards. 

CNN Max will showcase CNN originals along with live broadcasts from CNN US and CNN International. It will be a 24×7 service. In this blog, we will tell you everything you need to know about CNN Max, why it’s important, and how it will impact the future of streaming. So, let’s begin! 

What’s New On CNN?

Cable News Network, or what we more fondly know as CNN, was the world’s first 24×7 news channel when it was launched on June 1, 1980. It has been a long journey since then, that has seen both ups and downs. 

In the last few years, the channel’s shine had somewhat faded, owing to their then CEO. But a few weeks back, Sir Mark Thompson, who has previously seen immense success in the BBC and the New York Times, was appointed the new CEO of CNN.         

Under the Newly appointed but heavily experienced and well-respected CEO, CNN is expected to come out of the low times and shine brighter than before. And that is why, they have reframed their schedule with new shows for Chris Wallace, Abby Phillip, and many more. 

It has recently been announced that the channel will now be giving new weeknight shows to Abby Phillip and Laura Coates, while new weekend shows will be given to Christiane Amanpour and Chris Wallace. 

What’s New On HBO Max?

While talking of HBO Max, let’s clarify it right here, that it is not HBO Max anymore. In May 2023, it has been renamed as “Max”. Along with the name, the user interface has also changed a bit, making it more convenient for users to discover new content to watch. Also, it now hosts many content that was previously available over Discovery+. 

Along with the CNN Max, many other shows and content are coming to Max this September. The list contains A Discovery of Witches, Annabelle, Blade, A Cinderella Story, Doctor Sleep, The Exorcist, and many more!

What’s New In CNN Coming To Max?

By now, you must be thinking, so what’s new if CNN does come on Max? Well, at a time when many OTT services are discontinuing live feeds, Max is taking up a new version of live TV channel streaming. And this is why this move is quite significant! 

On August 30, SonyLiv stopped the broadcast of live TV channels over its platform. Though local legal regulations of India are pretty much to blame here, lowering interest in TV shows and lowered viewerships can also be blamed. 

Also, CNN itself had faced the wrath of lower viewership last year, when they had to stop streaming for CNN+. So, taking up a similar assignment again can go both ways for the news giants.   

Also this time, they are having a slightly different approach. They say that CNN Max will be a part of an open beta for news. This will enable them to experiment with different product features, original storytelling, and content offerings that will be customized and influenced by the Max community. So, it’s clear that they want to keep an audience-first approach this time.

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How Cloud Playout Software Can Help Flare This Revolution?

So, if any live channel wants to get broadcasted over streaming platforms, they need to have a robust cloud playout software using which they can schedule and manage the live shows to be broadcasted. Using cloud playout software can have multiple benefits, some of which are as follows.  

Schedule Both Live and On-Demand Content

In the case of CNN Max, we saw that they will be broadcasting both the originals and live news at the same place. Playout engines like Muvi Playout, which are specifically designed to schedule both live and on-demand content, can handle such use cases very efficiently. 

Otherwise, the broadcasters might have to upload the on-demand content over a different platform and use a different software for live broadcasting, which is extremely hectic. 

Manage Content Effortlessly

Cloud playout software helps manage and schedule content effortlessly. The broadcasters can schedule live programs many days prior to the actual date. They can even add gaps between two shows, or schedule repeating events. In short, they can make the entire content scheduling system extremely robust, hence giving adequate space to each content in the schedule. 

Ingest Live Feeds

Some playout engines like Muvi Playout let you schedule your live shows using the HLS links. You can pre-schedule your live shows, ingest live feeds, and even edit them whenever you want to. 

Deliver content via HLS

Even if the broadcasters want to have a demo run, or want to showcase the planned show, or just have a trial run, sharing the generated HLS links always helps. 

Try Muvi Playout And Open New Horizons For Your TV Channels

If you want to Bring your TV channels to the cloud and distribute them over the internet just like CNN MAX, Try Muvi Playout.  Muvi Playout is an advanced cloud playout software that lets you schedule, manage, and launch your own cloud TV channels and FAST channels

Packed with powerful features across verticals like scheduling, content management, and security, Muvi Playout can take your TV channels to new heights. Some of the unique features of Muvi Playout are:

  • The world’s first Gap Scheduler           
  • Semi-automated drag-and-drop scheduler
  • Electronic Program Guide (EPG)
  • Built-in CDN network and cloud hosting
  • Customizable video player
  • Live Feed Ingestion
  • HLS Link Generation
  • Built-in Multi-DRM Security
  • Encoding and Transcoding

And many more…

And the best part is, you can even try Muvi Playout for 14 days for free, without any credit card or financial details. 

To Sum Up

CNN – the oldest news network in the United States is relaunching its live broadcasting over the streaming platform. This time, it is coming as CNN Max on Max (previously known as HBO Max) on 27 September. It will be a 24×7 news live broadcast service along with on-demand originals from CNN. The service will be available at no added cost for all tiers of Max. 

And, if you are looking to launch your own TV channel over the internet, look no further than Muvi Playout. Sign up to start your 14-day free trial today! 


Does HBO Max have CNN live?

HBO Max will start streaming CNN shows live from 27 September 2023 onwards. It will be a 24×7 live streaming service. 

Can I watch live CNN broadcasts on CNN on HBO Max?

You can watch live CNN broadcasts from CNN US and CNN International 24×7 on CNN Max, which is coming to HBO Max on 27 September 2023. 

Do I need a separate subscription for CNN on HBO Max?

Live broadcasts of CNN shows on HBO Max will be available at no additional cost to all tiers of MAX users. Hence, you don’t need to buy any separate subscription. Your old subscription will include this content. 

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Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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