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How Personalized Notifications Help Increase MRR (Monthly Recurring Revenue)?

Ankit Jena Published on : 30 November 2021
monthly recurring revenue


Are you trying to figure out how to increase Monthly Recurring Revenue for your online products or services?

MRR or Monthly Recurring Revenue is the most recommended sales metrics for SaaS companies and many other industries along with new start-ups. If you don’t know about Monthly Recurring Revenue, it is the regular monthly income you obtain selling your product or services. It includes revenue that you can expect to receive regularly instead of one-off sales.


What is MRR (Monthly Recurring Revenue)?

It is defined as the stable income you can expect to generate every month using the subscription method. A business that deals with subscription-based services or products works with the MRR model since it provides a reliable and consistent income stream. It offers superior business growth and decreases volatility. 


Why is Monthly Recurring Revenue Important for a Business? 

If your business is subscription-based, Monthly Recurring Revenue will give you a standard representation of the revenue your customers will be bringing in. It showcases the consistency of your business that every investor loves to look at before investing. It makes Monthly Recurring Revenue one of the most vital elements for businesses to grow at a rapid pace. With MRR model businesses can: 

  • Easily forecast future cash flows and budget 
  • Get a clear business model for running the business
  • Increase the potential for collaboration




Role of Personalized Notifications in Increasing Monthly Recurring Revenue (MRR)

Are you looking for how to increase MRR using personalized smart notifications? Finding customers for your products and leveraging Monthly Recurring Revenue is challenging and needs a hell lot of effort. However, smart transactional notifications have proven to ease your efforts by converting these potential consumers to active monthly subscribers. It is one of the most flexible methods for businesses to get connected and engaged with customers. 

Transactional notifications are beneficial, especially for businesses having transparent services. They effectively engage customers, and these customers tend to stick around your website for a longer period, thus increasing Monthly Recurring Revenue. 


It Alerts with Real-Time Updates 

Real time updates make everything clear and flawless. Every business loves to get a real-time update on their new sign ups or new paying customers. It allows them to take an account of their total active paying customers. When a new customer signs up for a free trial or any visitor makes a purchase from your website, notification engine informs right-away about the same. At the same time end users also prefer a real-time update on their payment failures, or the alert that their product is being shipped or assigned to a particular courier partner. 

It also offers businesses a significant uptick in user engagement. End users also know what’s going on within the website. They too get a real-time update on offers, discounts and sales. Hence, transactional notifications are the ideal method to lift the curtain headed for success. It ensures you know in detail what’s going on at every stage of the process.


It Helps Managing Audience List

Managing audience data is one of the critical elements for any business. It can get outdated if not updated on a regular basis. Outdated audience lists can miss out on critical information you share. This leads to cancellation of subscriptions and losing customers. Notification engine gives you the ability to manage your audience list from a single screen without the need of any developer. 


It Drives Conversion

When a new customer arrives for a free trial, sending them simple and to the point, transactional notifications will push them to click and avail the services along with the offers. This method has the potential to convert new impending consumers into active monthly subscribers. Similarly, when a new customer tries out the free trial, the same data goes to the internal sales team, helping them effectively reach out to the client and convey the product’s USP.  


It Provides Wealthier Customer Experience 

Smart notifications will never replace your existing communication channels. A transactional notification is the best possible method to reach out to your customers at the right time and place. It is easy to integrate notification engines into your existing channels. It offers a great way to enhance your customer experience and cut through the nose. 


It Helps You Deliver Great Value

Proving customers that your brand values their presence is the best way to retain them for longer. It will tie them to a loyal relationship with your brand, and such engagement will convert active users into monthly active subscribers. It, of course, will help increase the monthly recurring revenue of your business. To show your value, ensure you produce reports monthly. Also, make sure that you are offering insights and suggestions on how things can be improved.  


Integrate Konviare to witness a rapid boost in Monthly Recurring Revenue 

Konviare is the best notification engine for all your apps. It triggers and manages transactional messages across several channels, from a single dashboard. It offers you a truly multi-channel engagement platform to drive engagement with your audiences. It allows you to efficiently reach your customers via email, Whatsapp, and social channels seamlessly. Start our 14-days free trial now and get a clarity on how it can boost your monthly recurring revenue. 



Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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