The OTT industry is one of the fastest-growing industries in 2022 with the user penetration of 43.1% in the OTT video segment. As stated in a recent research report, the revenue in the OTT video segment is set to … Continue reading
Live streaming with an enterprise live streaming service gives you many benefits as against free video platforms. With the help of a professional live streaming platform, you can host your first live stream event with little to no technical … Continue reading
Live video streaming delivers a wide range of benefits to businesses, including but not limited to instant engagement, churn rate, and brand credibility buildup. According to live streaming stats, 1- Around 80% of the live stream viewers prefer to … Continue reading
The live e-commerce industry is gaining momentum with Asia-Pacific being the region of greatest interest and China with the highest awareness of live e-commerce platforms. According to a recent market report, the global live e-commerce industry is expected to … Continue reading
The broadcast and media industry are undergoing noteworthy changes. Streaming media services are expected to grow by 73% by 2023. As the business environment becomes more complicated and challenging, broadcasters must choose a flexible technology to adapt to these … Continue reading
Consuming visual content through mobile and desktops have increased manifold after the introduction of smartphones. It was further pushed with the development of intranet infrastructure throughout the world making the internet available in the remotest of geographies. It is … Continue reading
According to a survey conducted on video marketers, around 87% of the total participants agreed to an increase in revenue with video marketing. The positive growth factor of video marketing has persuaded businesses to start marketing their products/services through … Continue reading
“Multichannel notifications” have been quite a popular feature for the past few years. Publishers started realizing the importance of building a direct relationship with audiences and taking significant steps to reach them across their favorite channels. That’s where multi-channel … Continue reading
In today’s online streaming market, live video streaming has snapped up an irreplaceable place by becoming the core of streaming platforms due to the instant engagement and value it has brought to the broadcasting business. However, such advantages also … Continue reading
The problem most OTT platforms face is the acquisition of new customers. It doesn’t matter how many new users you acquire if they end up on the churn after their free trial. So, in order to race ahead in … Continue reading