A notification management engine or notification management system is used to trigger and manage multi-channel notifications through emails, SMS, WhatsApp etc.
Nowadays, every other business has a notification engine in order to boost their customer engagement and avail other facilities.
You must have come across various use cases of notification engine on a daily basis-
Getting notified by SMS notification service after booking salon services
WhatsApp notifications after checking in to hotel
Email notifications updating you about the movie tickets you just booked
And so on…
If you observe these different types of notifications, their content and the communication channels used, you will find that there is a purpose of sending such notifications.
Now, what is that?
Let’s give an example-
When you shop from any online website like Amazon, you often find several notifications about the ongoing sale, upcoming offers, discounts offered on your birthday or sign up anniversary, new arrivals etc. Now, apart from boosting multi-channel customer engagement, these notifications have some kind of aim- like notifying about the new arrivals helps in product discovery, offering exclusive discounts encourages impulsive buying etc.
Similarly, for any business, a notification engine helps in multiple ways and hence a must-have in today’s competitive market.
In this blog, we will walk you through the top reasons, why enterprises need a notification engine-
Event-Based Notifications On Point
What are the events for a business? It can be anything and everything!
A new sign up
A new purchase
An abandoned cart
Festive season discounts
A new membership upgradation
Your customers’ birthdays
And the list goes on.
Each of such events gives you a new opportunity to involve your customers with your products or services.
But how do you keep track of so many events and notify each of your customers on time? Well, a notification engine makes this possible. You can trigger and manage event-based notifications easily no matter how many events you are focusing on or how large your audience base is!
Utilizes Communication Channels
Every business has audiences of various groups and demographics. And often their preferences differ from one another. For instance, the teenagers are more active on WhatsApp, while emails and SMS can be the preferences for other audience groups. A notification engine lets you utilize the communication channels in the best ways possible. Just follow these two simple steps-
- Create audience lists
- Find out the most appropriate communication channels for different audience groups by your research
- Trigger notifications through the respective notification channels for various audience groups
Bulk Notifications- the New Trend!
Sending bulk notifications saves your time, money, and risk of errors- so, why not! If you have picked up the right notification system for your business, then most probably you will be able to send bulk notifications in a few button clicks!
A few things to keep in mind while sending bulk notifications-
- Are you personalizing each notification? Customers give more attention to personalized notifications. Most of the top-rated notification engines will let you declare various variables such as customer name, date of birth to identify birthdays etc. to send personalized mass Notifications!
- Are you triggering bulk notifications through the right communication channels? For instance, if your audience list 1 is more active on WhatsApp, you should notify them through WhatsApp and not emails.
Also Read: How to Improve Multi-channel Engagement with Notification Engine Konviare?
Chalking Out Engagement Strategies in a Jiffy
Every business aims for good customer engagement. But from where to start? And how do you know whether your customer engagement is good, better, or dropping? Not every but definitely the good notification systems will take care of this by generating analytical reports on your customer engagement.
This will give you insights on-
- Notification delivery
- User actions
- Reports on how the multi-channel notifications are doing
These in turn will help you plan for better customer engagement strategies in future.
Improves Your Business Credibility
You must have booked flights, hotels, spa services etc. multiple times online? And you must have noticed that you often get notifications prior to your appointment date or in case your flight is cancelled for any reason! These actions by a notification engine help in improving the business credibility to the customers. And if you are running a business, you too will want to have a notification engine to fulfil this criteria!
Notifying your customers on a regular basis is just one more way to reach out to your customers and make them feel connected with your business, products and services.
Irrespective of the size of your business, a notification engine is what helps in increasing your customer retention rate and supports business growth as well!
Muvi Notification Engine Konviare provides all the above-mentioned solutions and that too from a single dashboard and with 0 need for coding!
Take a free trial today to explore more!