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Linear programming accounted for 89.5% of global audiovisual services revenues, which totaled €409.7 billion, in 2015. According to Idate’s DigiWorld Yearbook 2016, this represented a respectable 2.5% increase on the previous year, with the market as a whole growing by … Continue reading
According to data from new SMB survey, marketing trends for small and medium-sized businesses (SMBs) are shifting from traditional channels, i.e. print, radio and television advertising, and even classic word-of-mouth marketing, as millennials implement new, more viral digital practices, like … Continue reading
According to research firm Strategy Analytics, the rate of increase in U.S. consumer spending on streaming video subscriptions has slowed, indicating that the market is “approaching saturation.” This year, American consumers are expected to spend $6.62 billion on video streaming … Continue reading
According to a new report from IHS, 2015 was the year of growth for the Pay TV market in the Middle East and North Africa region. The report, entitled Middle East and North Africa Pay TV Market Monitor, says the … Continue reading
Thousands of viewers around the world watched the very first moments of a human’s life in real time last week when a man based in California streamed the birth of his son. Facebook Live, as this live video streaming platform … Continue reading
MEA SVOD revenues are predicted to increase continually from $124 million in 2015 and onto $1,240 million in 2021. The Middle East & Africa OTT TV and Video Forecasts report envisages that Turkey will be the reigning market leader, with … Continue reading
With smartphone users continuing to drive OTT TV & video audiences, it is estimated by Research and Markets that OTT TV and video revenues in the Asia Pacific region (for 17 countries) will reach $18,396 million in 2021; up from … Continue reading
According to Digital TV Research, 40% of TV households in the world are digital. From 2010 to 2015, around 584 million digital TV homes were added across 138 countries. Out of which, 156 million were digital terrestrial TV, 231 million … Continue reading
According to a study by Hub Research, television is still preferred by many over other devices to watch shows. Between the ages of 16-64 having a broadband connection, it was revealed that TV was accessed for at least 5 hours … Continue reading
Some 60% of people frequently stream content while travelling by car or public transport, with 29% claim to do so while at work, according to new research by Rovi. The study found that 77% of respondents subscribe to “alternative” TV … Continue reading
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