In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO.
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content.
About 20% of pay TV customers could sever the pay TV cord in the coming year as frustration with the lack of choice and control over their entertainment packages could reach a head.
Netflix accounted for 37.1% of peak-time downstream traffic in the region, with YouTube accounting for 17.9%, and Amazon Video 3.1%, according to the research.
Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages are limiting even faster change.
Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and on-demand offerings.
The use of Internet-ready devices like smartphones has seriously cut into American’s TV-watching time, new Nielsen data shows.
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle.
It is estimated that there are 1.1 million homes (4.3% of all households) that have a broadband connection but don’t have a TV set.
South Africa’s pay-TV subscriber base is forecast to surpass 7.1 million in 2018, earning revenues of almost US$950 million, according to the latest Dataxis research.