Telcos and Cable MSOs In Focus For Digital Advertising In 2016 16 December 2015
In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading
Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Surprise : 20% of Consumers Likely To Ditch Pay TV in 2016 10 December 2015
About 20% of pay TV customers could sever the pay TV cord in the coming year as frustration with the lack of choice and control over their entertainment packages could reach a head. Continue reading
37% Of North American Web Traffic is Netflix 10 December 2015
Netflix accounted for 37.1% of peak-time downstream traffic in the region, with YouTube accounting for 17.9%, and Amazon Video 3.1%, according to the research. Continue reading
More Nigerians Are Consuming Video On Mobile Than TV 08 December 2015
Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages are limiting even faster change. Continue reading
Cox Cable Just Released A Report That Says Only 27% Watch Live TV 08 December 2015
Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and on-demand offerings. Continue reading
New Nielsen Study Reveals Effect Of Smartphones And Internet On TV 07 December 2015
The use of Internet-ready devices like smartphones has seriously cut into American’s TV-watching time, new Nielsen data shows. Continue reading
The New Macquarie Plan For TV Networks To Defeat Netflix 07 December 2015
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle. Continue reading
Ofcom Report Finds Number Of TV Homes Dropping In UK 03 December 2015
It is estimated that there are 1.1 million homes (4.3% of all households) that have a broadband connection but don’t have a TV set. Continue reading
Pay TV Revenue In SA Gets The VOD Boost 02 December 2015
South Africa’s pay-TV subscriber base is forecast to surpass 7.1 million in 2018, earning revenues of almost US$950 million, according to the latest Dataxis research. Continue reading
