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OTT devices are on the rise. It is expected that the set top box market will cross $25 billion by 2022. Rise in set top boxes sales points to an increase in Pay TV offerings, and also indicates rise of … Continue reading
With a compounded annual growth rate of 8.3%, the global video on demand market pegged at nearly $50 billion is set to dominate the video industry. Major drive to VOD services is the desire to watch content as per convenience. … Continue reading
Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading
A recent study by MoffettNathanson, a media research company, shows that Amercian viewers accessed TV 3% less in 2015. The biggest reason behind this is found out to be Netflix – the SVOD giant. Netflix had 4.4% and 6% of … Continue reading
Reputed media brands are looking to expand into the video streaming business. Sony, HBO, AT&T, Disney are reportedly looking to enter the space. There is a sizable market that includes cord cutters and also around 10-15 million homes that have … Continue reading
Bundles are a way to market in a more effective manner. Cable TV rose in the early 90s and many unwatched channels too were subscribed because of bundles. Now video streaming services like Netflix, Amazon Prime, Hulu and others are … Continue reading
An insight into the policies and regulations of the Asian OTT market was revealed at the 3rd annual OTT summit by CASBAA – the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia. It makes a … Continue reading
As Over the top industry grows, nations are bringing up regulations. After South Africa’s recent fiasco, it is now Indonesia’s turn. A new regulation is being made which will demand that foreign OTT providers will have to make an additional … Continue reading
OTT is growing in Africa. This has prompted ‘traditional’ telecom and media companies to call for a regulation protecting their sustainability. This was heard on South Africa’s Parliament recently. OTT services bypass general regulations and they are often lower in … Continue reading
Things are heating up in the over-the-top market in Latin America. MTM London says that video market here is witnessing a double digit growth. Brazil is expected to overtake Mexico, the current leader by 2018. This would mean half a … Continue reading
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