Over The Top (OTT)

Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading

Video streaming grows in the Middle East 10 March 2016

Video streaming and OTT services are increasing in the middle east. At Cabsat in Dubai, Eric Ellenbogen, the co-head of International TV and DreamWorks Classics, DreamWorks Animation, said, ‘Audiences want what they want, when they want it and on whichever … Continue reading

AT&T takes on cable with new Video Streaming Service 10 March 2016

AT&T’s new DIRECTV brand is going to be used for only online video content. 60% of its network traffic already comes from video – hence it is a logical step for the telecom giant to invest in a video streaming … Continue reading

Set top box market will grow to $25 Billion by 2022 10 March 2016

OTT devices are on the rise. It is expected that the set top box market will cross $25 billion by 2022. Rise in set top boxes sales points to an increase in Pay TV offerings, and also indicates rise of … Continue reading

VOD globally pegged at $50 billion 09 March 2016

With a compounded annual growth rate of 8.3%, the global video on demand market pegged at nearly $50 billion is set to dominate the video industry. Major drive to VOD services is the desire to watch content as per convenience. … Continue reading

An hour a day for Netflix in Netherlands 09 March 2016

Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading

Netflix causes a drop of 3% in TV viewership 08 March 2016

A recent study by MoffettNathanson, a media research company, shows that Amercian viewers accessed TV 3% less in 2015. The biggest reason behind this is found out to be Netflix – the SVOD giant. Netflix had 4.4% and 6% of … Continue reading

Media firms are looking to enter video streaming business 04 March 2016

Reputed media brands are looking to expand into the video streaming business. Sony, HBO, AT&T, Disney are reportedly looking to enter the space. There is a sizable market that includes cord cutters and also around 10-15 million homes that have … Continue reading

Bundles to bring affordability to video streaming services 04 March 2016

Bundles are a way to market in a more effective manner. Cable TV rose in the early 90s and many unwatched channels too were subscribed because of bundles. Now video streaming services like Netflix, Amazon Prime, Hulu and others are … Continue reading

Legislations in the Asian OTT market 03 March 2016

An insight into the policies and regulations of the Asian OTT market was revealed at the 3rd annual OTT summit by CASBAA – the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia. It makes a … Continue reading