Millennials prefer On-Demand, Not live linear OTT 18 April 2017
According to a recent Bernstein Research focus group study, Millennials aren’t that much interested in OTT services, ones that offer live linear TV programming, they prefer more “on-demand” stuff, especially the Millennials in urban, digital-savvy market. Bernstein’s San Francisco focus … Continue reading
China’s live streaming market grew 180% in 2016 18 April 2017
According to an internet market research firm iResearch, China’s live video streaming market was estimated at RMB 20.8 billion (around US$ 3 billion), which is an 180% growth from the previous year. The four big live streaming companies including YY, … Continue reading
Australia averages at 6.4 screens per home 17 April 2017
According to a recent study on how growing content, platform and screen choices cause a gradual shift in the way consumers apportion their viewing across devices, as of Q4 2016 Australians had a dizzying array of options to broadcast TV … Continue reading
Only 4% of rural Americans exclusively subscribe to OTT video 17 April 2017
82% of North American rural video consumers are still subscribing to traditional media, according to a recent survey. The number of rural homes that consume OTT video are remain at a modest 4 percent. The studies about massive cord cutting in … Continue reading
Facebook Enables Live 360 Video Streaming for All 17 April 2017
Facebook has announced that its Live 360 video streaming service is now open for all users. However, they will still require a compatible 360-degree camera with Live 360 integration in order to use this feature. This announcement from Facebook comes … Continue reading
