Netflix and Amazon strongly favored over local SVOD platforms in Germany and India 06 April 2017
According to a recent survey by Jefferies, Netflix and Amazon are way ahead and strongly favoured over local subscription OTT platforms in India and Germany. The research states that the good performance of original content is driving this growth for … Continue reading
VOD, OTT, Music & Gaming to overtake traditional media in India by 2022 06 April 2017
According to a recent EY media report, digital media may overtake traditional by 2021-22 as the broadband and smartphone penetration increases. Broadband penetration will be equals to one third of the smartphone penetration by 2021-22 and the costs will come … Continue reading
Consumers subscribing to multiple streaming services are on the rise 06 April 2017
According to a recent report by 451 Research, about a fifth of US consumers are paying for more than one streaming services. The research noted that 19% streaming users subscribed to three or more OTT platforms, which is four points … Continue reading
Improved VOD targeting drives $375MN global revenues 05 April 2017
According to the inaugural Genius Digital Data Spotlight research paper, companies have seen significant uplift in video on demand services revenues and usage via improved and more personalized targeting. The research focused on how operators can maximize their VOD opportunity … Continue reading
Over the top services market is expected to reach US$3.5 billion by 2025 05 April 2017
According to a recent TMR research, global video streaming services are showing a much greater adoption rate than the regional ones. The reasons regional services are finding it difficult to compete with international OTT services are quality, features, and price … Continue reading
