Market Surveys, Studies, Research & Polls

AR to be the ‘primary driver’ of VR/AR market by 2021 18 January 2017

According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report … Continue reading

Telefónica launches OTT Service Vivo PlayKids in Brazil 18 January 2017

In order to increase its digital portfolio and expand in more territories, Telefónica has launched its premium version of OTT service Vivo PlayKids in Brazil. The new service is said to be the exclusive version of Kids subscription VOD offering enabling … Continue reading

Apple might get into creating Original Content – Report 17 January 2017

According to a recent US media report, Apple might finally enter the original content market by the end of this year, providing a competition to OTT services such Netflix and Amazon. “Apple is looking to find a way to recoup some of … Continue reading

Indian digital industry to be worth INR 20k Cr by 2020 17 January 2017

According to a recent EY report, the Indian digital sector is expected to cross Rs. 20,000 crore by 2020, which includes OTT services and digital advertising. The industry currently holds the net value worth Rs. 8, 490 crore. The digital industry … Continue reading

Amazon launches its very own Subscription VOD Channel – Anime Strike 17 January 2017

Amazon has for the first time launched its own subscription video on demand library as part of its Prime service, curating content from partners including HBO and Showtime. The new service – Anime Strike is the only Amazon-created selection available for Amazon … Continue reading