Market Surveys, Studies, Research & Polls

50% of those who Try VR, Consider Buying a Headset 13 December 2016

according to a new VR study by Parks Associates, 50% of consumers who try a Virtual reality (VR) headset, make plans to buy a headset, and 15% actually then buy it. This research highlighted the importance of personal experience in driving … Continue reading

Video Streaming Users in China Grow Over 514 Million 12 December 2016

According to an industry report, video streaming is China is booming with a large user base and a growing number of paid OTT platform subscribers. As of June, the number of video streaming service users reach 514 million, accounting for 72.4% … Continue reading

59% Will Watch More OTT Services Over Christmas 12 December 2016

According to a latest research from subscription, billing and CRM specialist Paywizard, OTT subscriptions around the globe have increased from 25% to 45% in past 12 months and it expected to rise more during the Christmas time. The study also … Continue reading

Netflix and Amazon to drive Western Europe SVOD 12 December 2016

According to a latest Digital TV Research, Netflix will remain the dominant OTT platform in the entire Western Europe SVOD market for the next five years. The research also forecasted that Amazon will provide a tough challenge to Netflix by … Continue reading

Most Consumers DVR Live Sports 09 December 2016

According to a new survey from Thuuz Sports, contrary to conventional wisdom, most live sports viewers DVR their favorite live sports to watch it later. The survey found out that some 84.3% of subscribers use DVR to record sports, with 84% of … Continue reading