WhatsApp Introduces Video Streaming, No downloads required 25 November 2016
Whatsapp is now looking to add a video streaming feature to its platform. According to the reports, Whatsapp users will now be able to view a shared video, even before it downloads. Users will be able to play the video … Continue reading
US ad spending on broadcast TV increases 24 November 2016
According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the … Continue reading
India’s TV Set Market is on Boom 24 November 2016
According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s … Continue reading
Amazon Video will soon be in more countries than Netflix 24 November 2016
Amazon Video has been growing and popularizing ever since it launched into the video streaming space, and with this international expansion, the service is all set to leapfrog the biggest OTT platform Netflix. There is a big buzz around the … Continue reading
Global OTT Content Revenues to Reach $53.2 Billion by the end of 2016 23 November 2016
According to a new market research report by Future Market Insights, the Global OTT content revenues are expected to reach $53.2 billion by year-end 2016, up from $47.7 billion in 2015. Increasing broadband penetration, mobile device adoption, introduction of new smartphones and features, … Continue reading
