Black Friday to boost 4K TV sales 28 November 2016
There has been talks on early adoption of 4K TVs worldwide, but 2016 was the year 4K actually hit the market. According to a new IHS study, shipments for the 4K TV have more than doubled in the US in … Continue reading
70% Netflix Users Prefer it Free with Ads – Survey 25 November 2016
According to a recent survey of about 3,100 Netflix, Hulu consumers by Digitalsmiths, some 69.4% said they would prefer a free service inserted with some ads. And some 83.3% said they’re willing to watch one to four commercials in a 30-minute period. Out … Continue reading
North American SVoD subs exceed TV homes 25 November 2016
According to the North America SVOD Forecasts report from Digital TV Research, North America SVoD subscribers will be 112 million for movie and TV services only, excluding sports by the end of 2016, up by 19 million in 2015. The total SVOD … Continue reading
WhatsApp Introduces Video Streaming, No downloads required 25 November 2016
Whatsapp is now looking to add a video streaming feature to its platform. According to the reports, Whatsapp users will now be able to view a shared video, even before it downloads. Users will be able to play the video … Continue reading
US ad spending on broadcast TV increases 24 November 2016
According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the … Continue reading
