Industry Updates

Mobile Ads spending outlays TV in Australia 30 September 2016

According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone … Continue reading

Linear TV Drops to 38% of Daily Online Video Viewing 30 September 2016

According to a recent ‘Dutch Consumer Video Behavior’ report from Telecompaper, Dutch people still spend 38% of their daily viewing time to linear TV. The rest of their viewing is spent on recorded content, online and on-demand video content. According to the … Continue reading

Amazon Partners with Bollywood Giants for its Prime Video push in India 30 September 2016

Amazon is going all throttle for its India expansion, where the OTT video streaming platform is teaming up with Bollywood giants to showcase popular flicks on its platform and rightly invade the Asia’s third-largest economy. The soon-to-be-launched Amazon Prime Video will feature … Continue reading

ATP Media launches a new Streaming Platform for Tennis Lovers 29 September 2016

ATP Media, broadcast arm of the ATP World Tour, is all set to launch a revamped version of its TennisTV video streaming platform to offer its viewers with better Tennis viewing experience and offer more live matches. The new launch is … Continue reading

YouTube Go is Google’s first Offline Viewing App 29 September 2016

With an aim to connect with India’s billion viewers, Google announced the launched of its new offline YouTube service -“YouTube Go” for slow internet connectivity in India. YouTube Go offers a range of features for users with slow internet connection … Continue reading