Over The Top (OTT)

OTT growth leads to growth in the telecom sector 15 March 2016

In Mexico, OTT platforms are helping the telecom sector. Demand for better broadband network because of increase in demand for video streaming, is creating a bigger market for data. OTT services have grown by 60% in 2015 and have raked … Continue reading

Comic-Con to launch its video-on-demand service 15 March 2016

Comic-Con has announced that it will launch a video-on-demand service around the time of the popular expo. The beta is expected to come up on May 7th. It will be ad-free and free of cost till July end. It will … Continue reading

Music streaming trumps video streaming 15 March 2016

As smartphones increase in popularity, personal computers are being less used. Music streaming on mobiles is on the rise and is becoming the trend, replacing mp3 players. According to a recent report, around 68% of people access some form of … Continue reading

Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016

Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading

Video ads monetization up by 76% on OTT 14 March 2016

Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by … Continue reading