Industry Updates

Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016

Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per … Continue reading

Netflix VPN Crackdown : The Real Reason Why Netflix Is Doing This 25 January 2016

It’s a rare thing when a high-profile company changes its position on a key issue overnight. So Netflix’s announcement on January 15 that it would take steps to stop AustraliaN customers streaming shows that aren’t officially available in their country came … Continue reading

CFA Claims US Customers Overpay $14 Billion Annually For Pay-TV 25 January 2016

The Consumer Federation of America and Public Knowledge sent a letter to the Federal Communications Commission urging the agency to begin a rulemaking proceeding to reform the video set-top box market. According to Consumer Federation of America’s analysis, pay-TV subscribers are overpaying … Continue reading

The Power Of Addressable Local TV 22 January 2016

he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading

Ovum Lists Top Streaming Trends From CES 22 January 2016

Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion … Continue reading

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