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Google’s 2016 will likely to be characterized as the year of YouTube. Although the core search business will likely to remain the cash cow for Google, video advertising and subscription service will be the key drivers for Google as YouTube leverages its … Continue reading
Cable, phone and Internet providers are among the most disliked companies by customers, with Comcast being tied for second-to-last among all major companies for consumer satisfaction. That’s according to the American Consumer Satisfaction Index (ACSI) year-end report, which analyzed how … Continue reading
A majority of people in Brazil who watch TV are also using a second—probably digital—screen to do more while they view, according to research. Simultaneous online video services consumption and other social usages is also shifting to mobile. According to … Continue reading
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and … Continue reading
This year, in lieu of the traditional Best Of Lists, we thought it would be fun to discuss how streaming platforms became the first choice for critically adored and highly anticipated content. The Mindy Project moved from Fox to Hulu; … Continue reading
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