Cord Cutting Changing The Landscape For College Sports 04 August 2015
More and more people are waking up to the realization that sports, and definitely college sports, have a major problem: people are no longer as willing to pay high cable bills. As a result, ESPN’s audience – everyone’s audience – … Continue reading
Digital Challenges TV For Ad Dollars 04 August 2015
Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading
AT&T Says Users Can Watch TV on Any Device With Its New Bundle, the First of Its Kind 04 August 2015
Walk out the door and watch TV anywhere. That’s the pitch AT&T is making for its new nationwide offering, the first of its kind, that combines television and wireless phone service for $200 a month for the first 12 months. … Continue reading
Infographic Shows OTT Trends, Including a Strong Shift to Fiber 04 August 2015
Following on the heels of a recent survey of over-the-top (OTT) trends published by Level 3 Communications and Unisphere Research, a division of Information Today, a new infographic reveals a potential shift in consumption and delivery practices. As the … Continue reading
HBO Now Gained Between 1M and 2M Subs 03 August 2015
HBO Now, the direct-to-consumer over-the-top app launched earlier this year, has between 970,000 and 1.9 million subs, according to one Wall Street analyst. Looking to pierce the secrecy surrounding the recent launch of direct-to-consumer over-the-top video apps launched by … Continue reading