Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Digital Challenges TV For Ad Dollars

Roshan Dwivedi Published on : 04 August 2015
ComScore AdSpend Rating


Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast.

According to estimates by analytics firm comScore, and seen by CNBC, digital advertising is currently standing at about 80% of the value of TV advertising.

However, comScore calculates that OTT TV platforms will surpass TV next year on its current growth trajectory. US digital adspend amounted to $13.3bn in the first quarter of 2015, a year-on-year increase of 16%.

While accepting that internet will become the largest advertising platform worldwide next year, Warc’s International Ad Forecast, released last week, does not align with comScore’s findings for the US.

Both pieces of research recognize the $49.5bn of internet adspend in the US last year. However, Warc concludes that TV will remain the largest ad platform in the US by the end of next year, albeit marginally, with adspend approximately $700m higher than internet.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes