Advertising has changed a lot in the last ten years. Businesses used to advertise on billboards with traditional signages a decade ago. But that has been replaced by digital signage nowadays. In 2024, businesses can literally transform any big-sized screen, … Continue reading
2018 packed itself up with some fascinating moves. Steered by original content, the OTT industry witnessed some cool rivalry among video streaming platforms, not-so-cool business acquisitions by bigger players, promising growth in subscription numbers and the emergence of regional … Continue reading
The digital landscape is constantly evolving. Everyone is gushing over Blockchain’s Digital Ledger Technology (DLT) that has brought transformation in the way organizations conduct their business transactions in recent years. The “crypto craze” around is the result of the $600 … Continue reading
According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for … Continue reading
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading