Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015
Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. … Continue reading
OTT Services Show High Churn Rates, Finds Parks Associates 31 July 2015
Churn rates for over-the-top video services are high, says market research company Parks Associates. This shows that U.S. households are experimenting with their options, Parks concludes. According to Parks research, 4 percent of U.S. broadband households have cancelled their … Continue reading
Majority of English TV viewers engage with second screen 31 July 2015
More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, … Continue reading
Time Watching Videos Online Will Rise To An Hour A Day 31 July 2015
People around the world will be spending an average of almost an hour a day watching online video by the end of next year, and more than half of that will be spent on a mobile device, according to … Continue reading
A TV Behemoth Is Born: The Extraordinary Numbers Behind The AT&T-DIRECTV Mega Deal 31 July 2015
After months of deliberation, the Federal Communications Commission last week formally approved AT&T’s purchase of DIRECTV. Not surprisingly the two companies have wasted no time since then in completing the $49bn deal – which means the US is now host … Continue reading
