Deepening The Dynamically Ad-Served Pool 31 July 2015
TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content. Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators … Continue reading
Subscriptions to Outpace Ad Sales for OTT Revenues in APAC 30 July 2015
Currently, advertising is the biggest component of the over-the-top (OTT) TV and video revenue pie in Asia-Pacific. According to estimates from Digital TV Research Ltd., advertisers in the region spent $1.61 billion on the channel last year, compared with … Continue reading
PGA Tour Live Is The Latest OTT Entrant, Starting Tomorrow 30 July 2015
PGA Tour Live, a brand new over the top pro golf subscription service, starts tomorrow with early opening rounds of the Quicken Loans National. That’s interesting to some golfers, because golf viewers never get to see the opening morning rounds … Continue reading
Why Live TV Will Be Completely Irrelevant In The Future 30 July 2015
With Netflix and Hulu, as well as new standalone internet streaming services from HBO, Showtime, Nickelodeon, and CBS, there are more ways than ever to watch “TV” without actually subscribing to bundle of channels from a cable, satellite, or … Continue reading
Sky Full-Year Sales Jump on Web TV, New Customers in Germany 30 July 2015
Sky Plc, Rupert Murdoch’s European pay-TV company, reported sales that topped analysts’ estimates, boosted by subscriptions to its OTT VOD platform Now TV service in the U.K. and new customers in Germany. Sales rose 4.7 percent to 11.3 billion pounds … Continue reading