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According to a study by Hub Research, television is still preferred by many over other devices to watch shows. Between the ages of 16-64 having a broadband connection, it was revealed that TV was accessed for at least 5 hours … Continue reading
Netflix now has started letting users choose their mobile data speed limit for streaming videos on its network. This means 4 hours per GB can be watched by decreasing the video quality on smartphones. This is available on both iOS … Continue reading
In the age of Video-on-demand, Live-plus-7-day rating time is becoming irrelevant for advertisers according to Nielsen’s senior VP of audience insights, Glenn Enoch. An increase of 4% to 58% can be seen after the 7-day period depending on the genre. … Continue reading
Hulu chief Mike Hopkins has revealed that live sports, entertainment and news will be available on their streaming network in early 2017. According to the Wall Street Journal, Disney, Fox, ESPN, FX are expected to come up on Hulu. The … Continue reading
Concordia’s Cinema Politica which has been screening political documentaries and fictional shorts in theatres for the last 13 years, is entering the video-on-demand space. “It’s a new direction expanding from bums in seats to eyeballs on screens,” said Cinema Politica’s … Continue reading
Amazon is upping its game to challenge other video streaming services like Netflix. As Netflix is reportedly going to increase prices, Amazon looks to cash in on the moment by providing a monthly plan at 8.99 USD instead of the … Continue reading
According to a research by Futuresource Consulting, a mixed impact was observed on pay TV and paid video even though digital video streaming consumption is increasing. Around 2000 people in UK and US & 1500 in France and Germany were … Continue reading
Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional … Continue reading
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% … Continue reading
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