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Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional … Continue reading
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% … Continue reading
According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from … Continue reading
According to a report at Streaming Media, Amazon at NAB 2016 revealed its plans of wanting to be a major player as a video on demand service provider. “We would like to have every digital video service and channel on our … Continue reading
A report by European Audiovisual Observatory for the European Commission analyzed data from 75 different video-on-demand (VoD) services and 16 subscription VoD online services. It was found out that 27% of all the films available on video-on-demand in Europe are … Continue reading
Today watching TV is no longer confined to sitting in front of one in the living room. Live streaming and on-demand IPTV services on mobile & other devices are catching up. According to a study by Nielsen, only 11% of … Continue reading
Virtual Reality is trending, and YouTube brings everyone one step closer to it. Two new features have been added to the leading video streaming platform – 360-degree live streaming & spatial audio. Music mega event Coachella will be the 1st … Continue reading
With IPTV platforms growing everyday, 4K is the buzz word at NAB 2016. According to a survey carried out by Frank N. Magid Associates, around 70% of connected TV owners feel interested in the new ATSC 3.0 standards and 60% of them … Continue reading
Mobile video streaming though high on demand, is still restricted because of high data charges in many regions. In Malaysia, Digi Telecom Sdn Bhd is now offering a video streaming service called Video Freedom that will not charge for data … Continue reading
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