Muvi Industry Updates

Beyond The Buzz- Latest Insights From Muvi

Subscription-based OTT Platforms continues to soar in demand 22 April 2021

  Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey also revealed that 82% of Americans subscribe to paid streaming services with four being the …

Live Video Game Streaming watch time continues to rise 22 April 2021

  Watch time of live video game streaming has surpassed 80% higher with 8.8 billion in Q1 2021. As per studies, in 2020, live streaming of video games watch time was 27.9 billion, a 78% surge before the pandemic. The ascent of watch time surged popular gaming streaming platforms. As per studies, Youtube Gaming stood …

SPH launches audio streaming app, Awedio 21 April 2021

  Singapore Press Holdings has launched Awedio, a free audio streaming app. The launch aims to deliver quality audio content to more digital audio listeners. Awedio will live stream endless local entertainments with SPH radio stations, news publications, audio offerings, and podcast content all day. Sim Hing Huat, GM at SPH stated, ”The pandemic has …

Kinderling kids radio station switches to D2C streaming model 19 April 2021

  Kinderling Kids, a children’s podcast company will now stream all its podcast content. The growth of streaming and on-demand listening compelled the brand to switch. Three new streaming stations are launched to engage parents and children together. Evan Kaldor, Founder at Kinderling Kids states, ‘’Kinderling is growing up fast and we are now highly …

Amazon Prime Music launches Podcasts, boosts audio listeners entertainment picks 15 April 2021

  The music streaming platform, Amazon Prime Music launches podcasts to continue entertaining their audio listeners with diverse audio content. The launch offers 9 million podcast episodes from local and international shows in multiple languages and genres. Pre-embedded ad options are also available to increase monetization opportunities for advertisers and publishers. With the second wave …

41% audio listeners prefer music streaming services over radio 14 April 2021

  As per studies stated that 41% of adults in the US prefer using a music streaming service to listen to music. The number has increased 31% more when compared to radio listeners. The demand for audio streaming has increased because the age group for such listeners is mostly millennials.

Roku launches Express 4k+, upgrades streaming experience for online users 14 April 2021

  Roku is currently launching and upgrading its services to enhance OTT viewing experience. Express 4k+ is the latest video streaming device launched by Roku with an enhanced processor that also supports dual-band WIFI, third-party Ethernet adapters, and the HDR 10+ video format. Roku’s streaming upgrades are also under works such as letting viewers pause …

Home Depot adopts Live streaming, redeems 86% increase in sales 13 April 2021

  The pandemic boosted the decision of Home Depot-like minds to make the switch from in-store workshops to live streaming workshops. Live streaming has impacted the brand for the better with a move from five workshops a month to live streaming 40 shows a month, an increase in online and app sales of up to …

Rise in US streaming services surged subscriber count up to 340 million 13 April 2021

  As per reports, the number of OTT subscriptions in the US have now surpassed the total population of the country.The US viewers subscribe to almost five or more OTT players and have switched their entertainment channel from pay-TV to video streaming services. A study stated that 57% of internet users prefer VOD services to …

Kids and Animation Content Viewership continues to grow in OTT platforms 09 April 2021

  As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from offline to online. While parents are distressed about screen time, they are also having an …

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