ETC Play

ETC Play is a Sweden-based audio and video streaming service that showcases some of the most influential international movies, a vast range of political documentaries, discussions, and much more. As added features, they also are host to a wide range of audiobooks in both fiction and non-fiction categories with topics ranging from politics to biographies and detective stories. A lot of its content is built around current affairs and uses a combination of audio and video format content to cater to its audience in the media and entertainment category.

With the idea of creating a native Swedish platform, ETC Play approached Muvi with an aim to target the entertainment genre in Sweden covering mobile as well as web-based platforms. Deploying Muvi One, our end-to-end no-code video streaming service, they successfully deployed a fully functional website and Android and iOS apps seamlessly.

 

Unique Features Used / Customization / Integrations Done

1. Android App & iOS App – ETC Play has also subscribed to Muvi One’s Android App and iOS app capabilities to deliver stunning and responsive mobile applications for Android and Apple mobile phones. 

 

Monetization Method & Options

ETC Play is a subscription-based service. Apart from subscriptions, the platform also offers the facility of pay-per-view to its customers and also showcases some free content.

Case Studies

The API Wonder: How Muvi Powered The World’s First 24×7 Multimedia Platform on Cryptocurrency

The API Wonder: How Muvi Powered The World’s First 24×7 Multimedia Platform on Cryptocurrency

 

Crypto KTV is the world’s first multi-lingual Web 3.0 TV channel and integrated multimedia platform on cryptocurrencies. It offers 24x7 streaming of ...

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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.

Brandon Goldsmith
Brandon Goldsmith

President, Fort Smith International Film Festival

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Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.

Kashif Khan
Kashif Khan

Chief Executive Officer, EnterInfi

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