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The ultimate destination for South Indian entertainment, Simply South is a multi-ecosystem on-demand video entertainment service that gives its users access to over 1600+ movies in Tamil, Malayalam, and Telegu at a platform of their choice. Operating globally except in India, it also boasts a carefully curated compilation of comedy clips and movie scenes. Simply South approached Muvi to help them launch their own OTT Platform consisting of OTT website and a large selection of OTT applications that include iOS, Android app, Android TV, LG TV, Samsung TV, Roku TV, Apple TV, and Fire TV. They also required different forms of monetization deployment and at the same time also requested deep customizations to their applications that were successfully implemented. While Simply South’s heart remains in India, it’s taking a bold step to share the enchantment of South Indian cinema with the world. Thus, Simply South is available worldwide, excluding India, extending its reach and impact beyond borders. Challenges Faced by Simply South Expanding a regional entertainment platform to global audiences came with multiple operational and technical challenges. Global Multi-Platform Accessibility Simply South wanted to ensure viewers could access content across every major streaming touchpoint, including websites, mobile devices, and smart TVs. Delivering a consistent premium experience across platforms required robust OTT infrastructure and native application deployment capabilities. Geo-Restricted Content Distribution Due to licensing and distribution agreements, Simply South needed strict geo-blocking controls to prevent streaming access within India while maintaining uninterrupted accessibility across international regions. Customized Brand Experience The platform required deep front-end customizations across all user touchpoints to reflect the identity of South Indian entertainment while creating a unique user experience distinct from generic OTT interfaces. High-Quality Global Content Delivery Simply South also required flexibility in managing its own encoding workflows and CDN preferences to optimize streaming performance and content delivery quality for global audiences. Key Features and Solutions Deployed Fully Customized OTT Ecosystem Muvi One’s development and customization capabilities enabled Simply South to implement bespoke designs across its website, mobile apps, and TV applications. Every endpoint was carefully aligned with the platform’s entertainment-first brand identity and user experience goals. Multi-Device Streaming Applications Using Muvi One, Simply South launched streaming applications across iOS, Android, Apple TV, Roku, Fire TV, Android TV, LG TV, and Samsung TV, ensuring seamless accessibility for audiences regardless of device preference. Geo-Blocking and Regional Access Management Muvi implemented advanced geo-blocking controls that restricted content streaming within India while enabling secure global access in licensed regions, helping Simply South comply with contractual content obligations. Custom CDN and Streaming Infrastructure To support its preferred encoding workflows and delivery strategy, Simply South leveraged Muvi One’s flexibility to integrate a custom CDN for storage and bandwidth distribution, ensuring optimized streaming performance for worldwide audiences. Flexible Monetization Simply South deployed subscription and transactional monetization models to serve diverse audience preferences while maximizing content revenue opportunities internationally. The Result With Muvi One powering its OTT infrastructure, Simply South successfully transformed South Indian regional entertainment into a globally accessible streaming experience. By combining customized OTT applications, international content distribution, geo-controlled access, and premium multi-device streaming, Simply South continues to expand the reach of regional Indian cinema far beyond traditional markets. Try Muvi one for free up to 14 days. No credit card required.
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Expo City Dubai is a visionary hub of innovation and cultural dynamism that stands at the forefront of revolutionizing the global media and entertainment industry with its venture, EXSTREAMS. EXSTREAMS, an exclusive and immersive platform, is the brainchild of Expo City Dubai. Rooted in their commitment to crafting the future of entertainment, it not only pays homage to the enchanting legacy of Expo 2020 Dubai but propels the essence of this global event into the digital era. This endeavor fuels a fresh and invigorating approach to content consumption, embracing the boundless possibilities of virtual experiences. EXSTREAMS offers a unique portal for individuals worldwide to engage with interactive, immersive, and innovative on-demand content. Leveraging Muvi Live, our industry-grade live streaming solution, they have successfully reached their goal of securing their position in the competitive media & entertainment industry by offering high quality, seamless immersive streaming experience. Voices of Success: Expo City’s Journey with Muvi Interested to learn about Expo City’s streaming journey with Muvi? Listen to the audio podcast. Unique Features used / Customization / Integrations done: Muvi Live’s Enterprise solution offers a versatile platform for seamless live streaming. Expo City Dubai has leveraged this solution to enhance its website by incorporating unique features, customization, and integrations to meet their specific needs. 1. Muvi Live’s Enterprise Solution – Expo City Dubai has deployed Muvi Live’s Enterprise solution. This solution empowers them with a robust and scalable infrastructure for hosting, streaming, and managing their content. The solution is equipped to handle high-quality video content and provides the flexibility needed to customize and control various aspects of their online presence. 2. Customized Website Designed – Expo City Dubai’s website customization goes beyond mere aesthetics. By utilizing Muvi Live’s Enterprise solution, they’ve tailored the website to align seamlessly with their brand identity and user experience objectives. This ensures that visitors encounter a website that resonates with Expo City Dubai’s vision and message, making their online platform distinctive and engaging. 3. External Redirection Functionality – One of the most notable customizations carried out by Expo City Dubai is the implementation of external redirection functionality. This feature allows specific content to redirect users to external websites when clicked. This not only enhances user experience but also enables Expo City Dubai to collaborate with external content providers efficiently. Moreover, Expo City Dubai has integrated Muvi Live’s Enterprise solution to transmit parameters in the redirection URL. This integration enables them to share essential information with external platforms, ensuring a seamless user exper By incorporating Muvi Live’s Enterprise solution into their operations, Expo City Dubai has gained the ability to not only host their live streaming content effectively but also manage and deliver it with a high level of customization and efficiency. The solution’s versatility aligns perfectly with their vision of creating a unique and engaging online destination for users around the world. Monetization Methods and Options: Expo City Dubai offers subscription plans to its users. Want to Build A High-Performance Event Streaming Platform Like EXSTREAMS Without Any Coding? With the help of Muvi One, you could launch an exclusive event streaming platform leveraging Muvi’s exclusive features like scalable cloud hosting, no code setup, multiple monetization models, strict content security and rights protection protocols and seamless HD & UHD video streaming options. Take a 14-day Free Trial!
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