Earth+Sky Collection is a B2B yoga and fitness streaming service helping premium hotels, health centers, and wellness-focused businesses bring curated wellness experiences directly to their guests and members.
Through Muvi One, Earth+Sky enables premium hospitality brands such as Marriott and Hyatt to provide their guests with access to premium yoga, meditation, fitness, and restorative wellness content through Smart TV apps pre-installed in hotel rooms, thus redefining the Guest Room Entertainment quotient.
Instead of requiring guests to download an app or stream from their phones, Earth+Sky turns the TV already in the room into an on-demand wellness destination. Its B2B model allows premium hotels to purchase monthly or yearly vouchers, which they can provide to guests as part of their hospitality experience.
The Challenge
Making Premium Wellness Accessible Inside the Hotel Room
Earth+Sky wanted to help premium hotels offer wellness experiences that went beyond traditional gyms and scheduled classes.
For hospitality partners, the challenge was to create a wellness experience that was:
- Easy for hotel guests to access without complicated setup.
- Available directly through the Smart TV in their rooms.
- Premium enough to complement a luxury hospitality experience.
- Flexible enough for hotels to distribute access to their guests.
- Scalable across multiple hotel properties and guest stays.
- Capable of supporting a B2B monetization model rather than relying only on individual consumers.
Earth+Sky also wanted to extend its offering beyond hotels and support premium health centers where groups could participate in guided classes together using large Smart TV screens.
The Solution
Turning Hotel Room TVs into On-Demand Wellness Destinations
Earth+Sky partnered with Muvi One to create a Smart TV-powered wellness streaming experience designed specifically for its B2B customers.
Premium hotels can purchase Earth+Sky access through monthly or yearly voucher packages and provide those vouchers to their guests.
Guests can then redeem their access and launch Earth+Sky directly from the pre-installed TV app on the Smart TV in their hotel room.
This creates a frictionless wellness journey:
Hotel purchases vouchers → Guest receives access → Guest opens Earth+Sky on the room TV → Guest chooses a wellness class → Guest practices from the comfort of the room
This approach allows Earth+Sky to become an integrated part of the hotel’s guest experience rather than simply another streaming subscription.
Delivering Wellness Where Guests Already Are
Bringing Yoga and Fitness Directly to the Hotel Room
One of Earth+Sky’s biggest advantages is that guests don’t need to leave their rooms or use another device to access a wellness session.
With the Earth+Sky TV app available on the room’s Smart TV, guests can choose from wellness content and follow guided sessions on a large screen.
For premium hotels, this creates an additional digital wellness amenity that can be offered alongside the property’s existing hospitality services.
Turning B2B Partnerships into Flexible Wellness Access
Voucher Monetization Gives Hotels a Simple Way to Offer Wellness
Earth+Sky uses Muvi’s voucher monetization capabilities to support its B2B hospitality model.
Hotels can purchase vouchers on a monthly or yearly basis and distribute them to their guests.
This gives Earth+Sky a flexible way to monetize its wellness content through business partnerships while allowing hotels to decide how they want to provide access to their guests.
Extending Wellness Beyond Hospitality
Bringing Group Fitness Experiences to Premium Health Centers
Earth+Sky’s B2B model also extends to premium health centers.
In these environments, Earth+Sky content can be displayed on large Smart TVs so that groups can participate in classes together, with the screen providing visibility for all participants.
This makes the platform suitable not only for individual, in-room wellness experiences but also for shared fitness and wellness environments.
Key Features Used
Smart TV App
The Earth+Sky Smart TV experience allows guests to access wellness content directly from the television in their room.
The TV becomes the primary interface for the wellness experience, eliminating the friction of downloading apps, pairing devices, or watching classes on a small mobile screen.
Voucher Monetization
Earth+Sky uses Muvi’s voucher monetization capabilities to sell access to its B2B partners through monthly and yearly voucher arrangements.
Hotels can then distribute those vouchers to guests, creating a flexible access model designed around hospitality rather than individual consumer subscriptions.
SVOD
Earth+Sky also uses subscription-based monetization to provide access to its premium wellness library.
Together, SVOD and voucher monetization give Earth+Sky flexibility to serve different customer and distribution models.
Premium On-Demand Wellness Content
Earth+Sky’s library brings together yoga, meditation, fitness, restorative movement, and other wellness experiences led by dancers, fitness personalities, thought leaders, and athletes.
This gives hospitality and health-center partners a ready-made collection of professionally produced wellness experiences to offer their audiences.
The Results
Creating a New Digital Wellness Amenity for Premium Hospitality
With Muvi One powering its streaming infrastructure, Earth+Sky has built a B2B wellness platform that can be integrated directly into premium hospitality and health environments.
The model enables Earth+Sky to:
- Sell monthly and yearly wellness vouchers to premium hotel partners.
- Give hotel guests access directly through Smart TVs installed in their rooms.
- Turn hotel-room TVs into on-demand yoga and fitness destinations.
- Extend its offering to premium health centers for group wellness sessions.
- Monetize its content through both vouchers and subscriptions.
- Deliver a premium, large-screen wellness experience without requiring guests to use their phones or personal devices.
From Hotel Rooms to Health Centers: One Platform, Multiple Wellness Experiences
Earth+Sky demonstrates how streaming can become more than an individual entertainment experience.
By combining B2B voucher monetization with Smart TV delivery, the platform allows premium businesses to incorporate digital wellness directly into the environments where their guests, members, and participants already spend time.
In both cases, Earth+Sky uses Muvi One to make premium wellness content instantly accessible through the big screen.
About Earth+Sky
Earth+Sky Collection is a B2B yoga and fitness streaming service focused on delivering premium wellness experiences to hospitality, health, and fitness environments. Its curated content brings together wellness sessions featuring dancers, fitness personalities, thought leaders, and athletes, giving businesses a flexible way to provide engaging wellness experiences to their guests and members.
Bring Premium Wellness Streaming to Your Business
Turn your content into a branded streaming experience for hotels, health centers, fitness businesses, and other B2B audiences. With Muvi One, you can combine Smart TV apps, voucher monetization, subscriptions, and premium video streaming in one platform.
Take a 14-Day Free Trial →
