Earth+Sky is a premium wellness streaming platform that brings together world-class instructors across yoga, meditation, restorative movement, breathwork, mobility, strength and fitness. Instead of limiting wellness experiences to physical studios or scheduled sessions, Earth+Sky delivers an on-demand digital experience that allows members to practice wherever and whenever they choose.
To power this premium streaming experience, Earth+Sky partnered with Muvi One to launch a branded subscription platform complete with an LG Smart TV app, enabling members to enjoy immersive wellness sessions on the biggest screen in their homes.
Challenges
As Earth+Sky expanded its digital wellness offering, it needed more than just a website to host videos. The platform had to provide a premium streaming experience that matched the quality of its exclusive content while making wellness classes easily accessible across devices.
Some of the key challenges included:
- Building a dedicated subscription-based wellness platform.
- Delivering premium-quality yoga and meditation videos without buffering or playback issues.
- Offering a lean-back TV viewing experience for home users.
- Managing an expanding library of wellness content from a single dashboard.
- Providing members with a seamless and branded viewing experience.
Solution
Using Muvi One, Earth+Sky launched its own branded OTT platform with built-in subscription monetization and Smart TV support.
The platform enables members to browse and stream hundreds of professionally produced wellness sessions from trained yoga and health experts covering meditation, yoga, restorative movement, mobility, strength and breathwork while enjoying a consistent viewing experience across supported devices.
With Muvi handling the complete OTT infrastructure, Earth+Sky can focus solely on creating premium wellness content instead of managing the technology part.
Features Used
Subscription Video on Demand (SVOD)
Earth+Sky monetizes its wellness library through Muvi’s built-in SVOD capabilities, allowing subscribers unlimited access to premium classes under a recurring subscription model.
LG Smart TV Application
To bring studio-quality wellness sessions into the living room, Earth+Sky launched its branded LG TV application, enabling members to enjoy guided classes on larger screens for a more immersive wellness experience.
Centralized Content Management
As new instructors and classes are added, Earth+Sky can organize, manage and publish its growing wellness library through Muvi’s centralized CMS, eliminating the need for multiple content management tools.
Premium Video Streaming
Muvi ensures smooth playback and high-quality streaming so users can enjoy uninterrupted wellness sessions across supported devices while maintaining the premium feel of the Earth+Sky brand.
Results
By leveraging Muvi One, Earth+Sky successfully transformed its wellness content into a scalable digital subscription business.
Today, Muvi One is able to help Earth+Sky to:
- Deliver premium wellness experiences on demand.
- Monetize content through recurring subscriptions.
- Extend the viewing experience to the living room through an LG Smart TV app.
- Scale its growing content library while maintaining a consistent premium streaming experience.
About Earth+Sky
Earth+Sky is a premium virtual wellness platform offering expertly curated yoga, meditation, restorative movement, mobility, breathwork and fitness classes led by internationally recognized instructors. Through its subscription platform, members can build healthier daily routines by accessing immersive wellness experiences anytime, anywhere.
Launch a Branded Wellness Streaming Platform with Muvi
From yoga and meditation to fitness, breathwork, and online coaching, Muvi helps wellness businesses launch fully branded streaming platforms with built-in subscriptions, Smart TV apps, and enterprise-grade video infrastructure.
Book a personalized demo today and see how Muvi can help you grow your digital wellness business.
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