Written by: Roshan Dwivedi
According to a study by SNL Kagan, it is predicted that 10.3% of US homes will have over-the-top (OTT) services. Number wise, there will be a jump to 12.9 million in 2019, up from the current 10.5 million. The research also mentioned that there will be growth in TV everywhere users. In the US, they are estimating the number to go to 84.4 million in the next 3 years, up from 56.2 million presently. This will mark a 34% digital penetration.
Source: Digital TV Europe