Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

300,000 Subs Ditch Pay-TV In The Midst Of A Cord Cutting Revolution

Roshan Dwivedi Published on : 20 October 2015
Pay-TV Subscribers Loss Bloomberg Analyst


Nothing’s worked for the Pay-TV industry in the recent times. Going by the new Bloomberg estimate, it seems to have gotten worse than ever.

About 300,000 Americans have given up their TV service last quarter and the cord cutting sympathizers are calling it a big news.

Bloomberg Estimate Pay TV Subscribers Loss

Analyst estimates for TV subscribers pegs the figure at 280,000-360,000 for subscribers who canceled their video packages from cable, phone and satellite providers including Comcast and Dish Network. At 600,000 in Q2, this looks ‘okay’ but the consistency of losses is alarming for the industry.

Other analysts have defended the numbers claiming that the big numbers over the summer were not really due to cord cutting but due to a series of industry mergers that distracted pay-TV providers from offering promotions to attract more customers. They went even further claiming that second quarter is also seasonally the most challenging because college students cancel subscriptions at the end of their school terms.

However they may try to cover it up, a loss to Pay-TV and the subsequent gain to VOD services is a clear sign that the road ahead for Pay-TV and that…it will not be easy.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes