Written by: Roshan Dwivedi
New study reveals that 35% of hours spent watching TV and video content is now on demand in the United States. Live TV is getting further pushed to the side. A new study by Ericsson ConsumerLab says that 35% of hours spent watching TV and video content is now on demand in the United States.
Consumers now spend six hours per week watching streaming on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is spent watching content on VOD services.
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