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71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021

 

The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing by the minute.

As per 2020 reports, Netflix witnessed a growth of 15.8 million subscribers and DisneyPlus expects to reach 230-260 million subscribers by 2024. Using SVOD models to view on-demand content is also being appreciated as 67% of online viewers claimed to continue their current subscriptions.

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